To improve awareness of Virtual College as a safeguarding thought leader among target audience.
Audience data capture through completion of download form to access report summary.
We quickly turned around a time-critical five-page overview report and supporting content for a Virtual College reactive marketing campaign following the release of the Wood Report.
The content was a general overview of a 148-page report that many professionals in the field would not have time to read.
conversion rate in the first 24 hours
conversion rate after 7 days
downloads by the end of the July 2016
We believe the quick turnaround at short notice by Axonn was critical to capturing the audience’s interest and generating the impressive number of downloads and excellent conversion rate over the period of the campaign.