Tell your brand story in a unique and interesting fashion by creating bespoke documentary videos that really stand out from the crowd.
Producing documentary videos is a good way to add a new element to your content marketing and provide something genuinely fresh, valuable and interesting to your audience.
Many brands have seen success with this type of content. It can prove particularly effective if you’re looking for ways to broaden the horizons of your marketing.
What can documentary videos offer you?
There are all sorts of ways you can utilise documentary videos, depending on what you want to achieve. However, there are a few common subtypes and use cases for this video content it pays to familiarise yourself with.
Telling your brand story
Short explainers that introduce new customers to your brand’s history and key mission can be a great way to reach out and highlight what makes you stand out. This could be a personal story about your founder’s inspiration, for example, or emphasising principles beyond your business.
Customers don’t just buy what you do, they buy why you do it, and video can help you illustrate this clearly and concisely.
Addressing customer pain points
If one of your top marketing goals is to boost your brand authority and strengthen audience relationships by demonstrating an understanding of your target market, you might want to produce some videos exploring your customers’ key goals or challenges.
This could also provide an opportunity to hint at how your product or service can help them reach their objectives.
Highlighting your values
Documentary videos are also an effective way to articulate the traits and principles that define your business, particularly in areas like corporate social responsibility. If you’ve been working hard to build a sustainable supply chain, for instance, a video can be a great way of demonstrating to your customers not only what you did to achieve this, but why you think it’s so important.
Ethical values are increasingly important to customers, and video is a perfect way to communicate that they matter to you too.
Showcasing your success
Is there something you’ve achieved recently that you’re particularly proud of? A video case study showing what you did and the results it achieved is a great way to publicise it.
This doesn’t have to be specifically related to a product or service, however. It might be giving people a tour of your state-of-the-art new office, for example, or introducing customers to an employee who’s gone above and beyond.
Making the most of your video
There’s pretty much no end to the ways in which you can use this sort of content and gain valuable benefits from it.
Making a documentary can be a complex process, however, which is why you need to turn to a specialist on creating content marketing videos. When it comes to the practicalities and technical demands of planning and actually producing documentary videos, it’s never a bad thing to have experience, skills and knowledge on your side.
Axonn’s background in video production can help you get this aspect of your marketing right. We can assist with every stage of the production, from initial concept and scripting to filming, editing, graphics and distribution to ensure your story reaches the widest possible audience.