Engaging with influencers is an important part of any content marketing strategy, and more marketers are using social media for influencer marketing. But, of course, we’ve known that for a long time.
Back in 2014, we published a list of 140 Super Awesome Content Marketing Accounts Every Marketer Should Follow – and we thought it was about time for an update.
A great deal has changed in the last few years, in particular in terms of the tools available when doing the research for a project such as this. Pulsar is one of these tools we used to identify some of the biggest content marketing industry influencers. We then assessed the data manually in terms of relevance, interest and engagement on different accounts.
But we weren’t going to let tools dictate the complete list. We also included micro-influencers, many of whom we’ve followed for years or who we know from hearing them speak at conferences or having met them at networking events. They are proof that having high follower numbers is no longer the ultimate metric when it comes to influence. The result is a mixture of well-known industry figures and some lesser-known, handpicked favourites.
Finally, we used Moz’s Followerwonk tool to look at each account’s Social Authority score. This point scale, which ranges from 1 to 100, measures a user’s influential content on Twitter.
We used this score to rank the 140 people we have identified for our list, with Marsha Collier, Alvin Lindsay and Sam Hurley taking the top three spots. The average Social Authority of the list is 56.8, and between them, our 140 Twitterati have nearly 8.7 million followers.
Take a closer look by clicking through the slides below and scroll down to follow your new favourite tweeters.