OI Conf Cardiff 2017 – a recap

Posted By Tania Varga on 2nd April 2017

On Thursday, March 30th 2017, a team of us from Axonn Media went to Cardiff (beautiful city, by the way) for the Online Influence Conference, or #OIConf as it’s commonly referred to.

It was a busy day, with our stand heaving with visitors keen to chat about their content marketing and broader digital marketing strategies. There seemed to be a particular interest in taking content strategies to the next level; people shared their experiences about wanting to be more data-driven in their approach, as well as challenges with internal resources or working with different agencies on different aspects of their strategies.

We also handed out the first ever issue of our newspaper, The Content Marketer. If you were at the show and missed out on a copy, just email us and we’ll pop one in the post for you.

Check out our highlights video below:

We delivered a masterclass on the topic of thought leadership content for B2B organisations. You can read more about that – and watch a video recording of our talk – here.

Rachel Collazo attended masterclasses all day and shared everything she learned on our Twitter feed. She also put together the Storify below to share highlights of the day.