
Don’t get flustered by content marketing jargon – find out what these 12 common terms really mean
Here are 12 common terms and phrases that you’re sure to come across

In an effort to find out how B2B professionals feel about the state of the sector right now, we surveyed our fellow attendees at the 2024 B2B Marketing Expo. You can read what they had to say in our Future of Marketing 2025 whitepaper.
%
of marketers see
AI integration as a
key trend
