Social Media Videos
With almost half the population of the planet using social media, any business that isn’t working hard to earn maximum exposure and engagement in this space is missing out on opportunities.
And when you need to get your brand noticed and make an impression in such a crowded, fast-moving environment, video content is one of the best ways to do it.
There are many opportunities to use video that can prove highly effective within your broader social media marketing strategy.
If you want to give customers an insight into your business and what makes it tick, for example, you could produce a ‘behind-the-scenes’ video that shows some of the work your people do every day.
Social media is also a great environment to share fun, lighthearted videos that might not have anything to do with selling your product or service, but add a new dimension to your brand and strengthen your customer relationships.
One of the key things to consider where social media videos are concerned is whether you’re taking full advantage of the medium.
There is huge potential in the live video functions offered by platforms like Facebook and Instagram, for example, so it’s worth asking how you can make these capabilities work for you.
If you’re keen to start using video content in your social channels but you’re not sure where to start, Axonn can point you in the right direction.
Contact us today to discuss your goals in this space and how we can help you achieve them.