Get the best possible results from SEO by focusing on the technical side of making your website and your content easily discoverable in search.
All the time and hard work you dedicate to researching and producing high-quality, search-optimised content could be for nothing if you don’t have the right technical foundations in place.
Technical optimisation is about ensuring that search engines can find and crawl your website, but also that you’re delivering a strong, reliable experience to your users.
Here are some of the most important aspects of technical SEO:
- Using features like a robots.txt file and a solid internal linking structure to ensure search engines can crawl and index your website
- Implementing a comprehensive URL structure, which incorporates your target keywords
- Making your website easily navigable, including using breadcrumb menus
- Optimising your site speed so search engines and users aren’t put off by slow page loading times
- Clearing up ‘dead’ links to reduce the risk of users encountering 404 errors, but ensuring such pages are optimised in case they are required
- Finding and removing duplicate content
- Making sure your website is secure with protections like the HTTPS protocol
Technical optimisation is an important consideration in SEO, since mistakes on this front could jeopardise your entire strategy to boost your search engine rankings.
Optimised for mobile
Another element that must not be overlooked is how mobile-friendly your website is. This comes with specifications of its own, despite containing the same content as your desktop site. Seek technical help to ensure your mobile site:
- Loads in less than six seconds using 3G
- Is not interrupted by pop-ups
- Is responsive to the device being used
You will notice that all of the areas that help improve rankings in Google and other search engines are also beneficial to the user. This is not a coincidence, as they reward websites that are easy to use and other valuable to searchers.
If this is an area where you don’t feel entirely comfortable making decisions that could have a big impact on your business, you’re certainly not alone. It’s always best to get expert advice and support so you can feel confident you’re doing the right thing.
Taking your technical SEO to the next level
There are two technical SEO tasks that do not apply to all websites, but may be relevant to yours. They are pagination and multilingual websites.
Pagination is required when long pages are broken down into shorter ones that require careful linking to demonstrate continuation with reference to indexing.
Multilingual websites require careful structuring to ensure users navigating the web in one language are directed to the right part of your website over another. It also needs to be set up correctly so that search engines do not index copy in different languages as duplicate content.
Axonn has extensive experience in all aspects of SEO, including technical optimisation, so we can answer your questions and help you move up the search engine rankings.