Infographics are by far the most popular product on our graphics menu, with our department completing as many as 25 of them per month.
But while infographics are common on social media networks and gaining traction in the content marketing industry, a large number of our clients haven’t ever actually commissioned one before.
To help make the process easier, I’ve put together five useful tips that will help you to get the most out of your infographic.
1. Know your target audience
This one is pretty straightforward, but considering it’s probably the most important key to a successful infographic, it’s worth reminding you that a well-researched set of personas is a must-have before a project starts.
For a lot of clients, our staff will put together in-depth personas, detailing the exact nature of their exact target audience, but even something as simple as “people who own a home and are looking to buy an oven” can help ensure we’re making an infographic that will generate the most shares and achieve the best metrics possible.
2. Put together a branding document
One of the most difficult aspects of trying to give our clients the best product possible is creating an infographic that matches their brand identity.
Most of our bigger clients have ‘brand guidelines’ – essentially 10-20 page documents that list all of the fonts, colours and vectors they use on their collateral – but for smaller companies this is rarer due to time constraints.
If you can’t put one of these documents together, giving us guidance on which colours you’d like us to use and what type of style you are looking for is still a big help.
3. Have an aim
The best-performing content always has an aim. Infographics are no different.
If, for example, you want to appear as a leader in your field and someone to be taken seriously, having a cartoon aesthetic probably isn’t a good idea (unless you’re an animation firm!). Let us know what you’re looking to achieve with your content as early as possible and we’ll have a greater chance of making it happen.
4. Give the designer freedom
Our designers, and to be honest most designers, have a fantastic understanding of what works the best in a specific circumstance – particularly when it comes to the visual representation of data, which is key in infographics.
Giving them as much room as possible to chop, change and amend the content as they see fit is wise and will normally result in a stronger end-product.
5. Look for inspiration
If you come to us with a great idea, then it will nearly always make for a better project. But coming with a mood board, example graphic or competitor’s infographic is even more useful.
While verbal instructions such as “make it look fun” or “keep it serious and corporate” will normally suffice in ensuring your instructions are stuck to, having a visual example makes this much easier for us, resulting in a more on-brief end-product.