50 new stats for 2015 that every marketer should know50 new stats for 2015 that every marketer should know

50 new stats for 2015 that every marketer should know

Written by Axonn on 26th Feb 2015

If a written-down content strategy makes marketers more effective, why are fewer marketers documenting their strategy than last year?


Of content marketers with a documented strategy, 60 per cent of them rate their content marketing as effective, compared to 32 percent who just have a verbal strategy. However, fewer and fewer marketers are writing down their strategy, dropping from 42 percent last year to 36 percent in 2014.

Statistics like these can inspire us and shine a spotlight on where we can improve and refine our strategy.

We’ve compiled 50 brand new statistics for 2015 that can help shine a light on the gaps in your strategy and give you a clear path to success.

So take these numbers and turn them into something amazing!


Only 36% of content marketers have a written down strategy. (Tweet this stat)


58% of buyers compared to 48% in 2012 are spending more time researching their purchases. (Tweet this stat)~


42% of UK content marketers publish content daily or a few times a week. (Tweet this stat)


85% of B2B marketers are using content marketing. (Tweet this stat)


Marketers find Twitter the most effective social media platform with 75% compared to LinkedIn at 61% and Facebook at 29%. (Tweet this stat)


60% of global mobile consumers use their mobile device as their primary or exclusive internet source. (Tweet this stat)


58% of marketers have a dedicated team to manage their company’s mobile marketing program. (Tweet this stat)


55% of brands report a strong increase in web traffic by blogging regularly. (Tweet this stat)


There are nearly 49 million search results on Google for the term ‘infographics’. (Tweet this stat)


51% of marketers rate email marketing as their most effective channel. (Tweet this stat)


70% of marketing professionals report that video converts better than any other medium. (Tweet this stat)


The top three content formats B2B buyers use to research a purchase decision are white papers (78%), case studies (73%) and webinars (67%). (Tweet this stat)


86% of senior-level marketers say that it’s important to create a cohesive customer journey. (Tweet this stat)


Content with images get 94% more views than those without. (Tweet this stat)


Those aged 25-34 were most likely to use a tablet to book a holiday online, with one third (27%) doing so. (Tweet this stat)


65% of B2B organisations outsource all or part of their video marketing campaigns. (Tweet this stat)


73% of recruiters plan to invest more in social recruiting in 2015. (Tweet this stat)


Infographics have seen a 4% growth in use from 57% in 2013 to 61% in 2014. (Tweet this stat)


More than 60% of marketers use mass email blasts to stay in touch with customers, However only 13% use marketing automation software. (Tweet this stat)


Nearly a fifth of online bookers secured a getaway via a tablet in 2014. (Tweet this stat)


91% of internet users own a PC or laptop, alongside 47% of internet users who own a tablet. (Tweet this stat)


Marketers who have prioritised blogging are 13 times more likely to enjoy positive ROI. (Tweet this stat)


In 2014, 33% of marketers said their emails were read on a mobile device at least 50% of the time: in 2013, it was 24%. (Tweet this stat)


Every nine days more content is uploaded to Youtube than the BBC’s television output across its entire history. (Tweet this stat) @MarcSettle


55% of recruiters have reconsidered a candidate based on their social profile. (Tweet this stat)


66% of leisure travellers (and 59% of business travellers) use search engines to research travel online. (Tweet this stat)


For 69.7% of US internet users, email is the preferred method of communicating with businesses. (Tweet this stat)


93% of recruiters will review a candidate’s social profile before making a hiring decision. (Tweet this stat)


43% of companies do not use a CRM system in their content marketing efforts. (Tweet this stat)


55.7% of people have unfollowed brands on social media for posting boring or salesy content. (Tweet this stat)


Mobile video traffic exceeded 50% of total mobile data traffic by the end of 2012, and grew to 55% by the end of 2014. (Tweet this stat)


Despite a decline in active usage, Facebook is still by far the most popular social network, with the most members (81%) and active users (42%). (Tweet this stat)


72% of smartphone owners use their devices “while consuming other media”. (Tweet this stat)


78% of Facebook users are mobile-only. (Tweet this stat)


The top three uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). (Tweet this stat)


Instagram accounts get more engagement than on Twitter. (Tweet this stat)


40% of marketers planned to increase their spend on external content creation in 2014. (Tweet this stat)


78% of B2B content marketers are producing more content than they did a year ago. (Tweet this stat)


Data from over 100,00 e-commerce store that use the Shopify platform saw 50% of traffic came from mobile. (Tweet this stat)


74% of people booked a holiday online in the last year. (Tweet this stat)


Adding a photo to your tweet can boost retweets by 35%. (Tweet this stat)


LinkedIn is the most used social platform for content marketers in the UK. (Tweet this stat)


80% of people who use the internet own a smartphone. (Tweet this stat)


40% of travellers used a mobile to book a holiday in 2014. (Tweet this stat)


73% of marketers agree that email marketing is core to their business. (Tweet this stat)


52% of B2B marketers agreed that brand awareness was the most important objective for 2015. (Tweet this stat)


85% of B2B buyers agree that they need content to be optimised for mobile. (Tweet this stat)


LinkedIn (96%), Twitter (89%), Facebook (69%), Youtube (68%) and Google + (68%) are the top social media channels used by B2B marketers. (Tweet this stat)


Only 21% of content marketers say they’re successful at tracking ROI. (Tweet this stat)


62% of B2B marketers in 2014 spent more on video than in previous years. (Tweet this stat)


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