Marketers were looking to the future at 2018’s B2B Marketing Expo, with the evolution of AI, AR and IoT being major themes. The message was clear; as this technology grows, our marketing techniques will need to evolve too – and the implications for ROI are huge.
These tools will give us vastly improved insight into our audiences, if used right, according to the Expo’s experts. Having access to this level of detail will allow us to better tailor our content, and ensure it’s put in front of the right people at the right time.
We attended the Expo – at London’s ExCeL – where we spoke to marketers who dropped by Axonn’s stand, gave a talk on what does and doesn’t work in B2B, and attended seminars held by other industry experts, in order to share with you our findings from the front line of B2B marketing in 2018.
What developments can you expect to see in 2018 and beyond? And how can you harness this new technological power to boost ROI?
Download our ebook to find out.