TV advertising is a powerful tool for empowering brands to connect and engage with their target audience.
Whether you’re a small business or a large enterprise, TV remains an effective medium for conveying your brand’s message to a local, national or global audience.
Although traditional television consumption continues to wane as online streaming services become increasingly popular, the TV advertising market remains a worthy investment for businesses aiming to increase their exposure and connect with potential customers.
How the TV advertising industry works for businesses
You might think that TV advertising is just for big brands with large budgets to spend, but that’s not always the case. Linear TV and connected TV advertising are great ways to increase the exposure of your ad campaign by allowing you to reach an untapped audience.
Why are TV ads such a good advertising investment?
Although most businesses are focusing on their digital ad spending in today’s online world, TV remains the most trusted form of advertising. Television delivers a huge business advantage as it provides scale and reach that goes beyond other forms of media.
How do customers engage with a TV ad?
Customers engage with TV adverts through various senses. TV viewers see, hear and read what’s in front of them on a TV advert. They are already attentive and focused on the programme or film they’re watching, which makes TV advertisements an impactful way to reach your audience.
How can you better target your audience through TV advertising?
Although a TV campaign is more difficult to target an audience with, there are ways you can increase the effectiveness of your TV commercials. For instance, you can choose when to run your ads and on which channels. You can also leverage local television to increase brand awareness in a specific area.
Benefits of creating tv advertising for your business
Exposure: TV advertising allows you to communicate your brand and its key messages directly into the homes of countless potential customers. Unlike other formats such as radio advertising and online advertising, it’s more difficult for an audience to tune out or scroll past a TV advert, ensuring you reach an engaged audience.
Targeting: Although TV advertisements don’t target specific demographics in the same way as LinkedIn video advertising does, for example, you can increase the potential to reach your target audience by working with certain broadcasters or placing your ads to play at specific times in the TV schedule.
Emotional impact: The combination of audio and video advertising in television provides businesses of all sizes with the opportunity to design and produce compelling ads that resonate with the audience on an emotional level. With a great creative team behind you, there’s scope to tell a story that makes your audience laugh, cry or feel inspired to take action – unlike, say, a targeted Google ad
Reach a captive audience: Although connected TV platforms offer more opportunities for skipping adverts, most people still engage with live TV to a certain extent. TV advertising empowers you to reach a captive audience who are already tuned into their favourite show – ensuring the airtime you pay for is valuable and yields the results you expect.
Combine TV with a multi-channel approach: TV doesn’t have to work completely independently from other online advertising channels like social media or paid ads. Taking a multi-channel approach with the same branding and TV campaign goals can strengthen brand recognition and grow your business further.
What are the drawbacks to advertising on TV?
Expensive: You’ll have to factor in costs associated with producing TV advertisements (hiring a production team, script writers, actors, etc) as well as network charges for airtime – which can get expensive.
TV ads can’t be altered: Unlike various forms of online marketing such as display ads, blogging, or social media posts – TV advertisements can’t be changed once they’re live. This means you won’t be able to simply adjust the content of your ad if you want to tweak your target audience or message.
Difficult to track results: Television requires third-party data analytics to manage and track campaign performance. Unlike digital marketing, you won’t be able to track specific insights like viewer rates and ad revenue in-house.
Cost of TV ads
TV advertising cost depends on the scope of the television ad you want to produce, its length and the time of day you want it to be shown on TV.
If you don’t have the necessary skills and equipment to produce a professional TV advertisement in-house, you’ll also need to factor in the cost of hiring a production company to do it for you.
Axonn handles every stage of the production process, from initial scripting and planning, to execution and post-production – we’ve got the tools and technical know-how to produce memorable TV ads to engage your audience and grow your brand.
What is the average cost of advertising on TV?
Although the cost of advertising on TV is guaranteed to be more costly than producing a Facebook ad campaign or other forms of social media marketing, it’s not impossible even if you are a small business. TV advertising cost depends on the spot you want to secure and on which TV channel.
In the UK, rates for smaller digital channels can cost as little as £50 for a daytime slot, or as much as £300 for a spot during peak time. TV ads during popular morning shows like Good Morning Britain and Lorraine, or during the Sunday night football, can cost up to £4,000.
How much does it cost to produce a TV ad?
The cost of TV advert production can range from below £10,000 to more than £250,000. You don’t always need to have a huge budget to work with, but it’s important to factor in all the costs that come with shooting, producing and editing a television advert.
Working with a production company like Axonn ensures you have all the skills and equipment you need to produce high-quality ads that get results.
Differences between print media and TV ads
Simply put, print ads are those printed in magazines, newspapers, flyers and other forms of traditional media, whereas TV ads refer to audio/visual forms of advertising shown on television and other smart platforms where TV shows and movies reside.
The key difference between the two is that print media allows for essentially unlimited exposure, and TV ads are scheduled and shown at specific times during the day.
How can you choose between a print media ad and a TV ad?
Who says you have to choose? Both print advertising and TV advertising yield unique advantages that can’t be overlooked.
When planning your advertising strategy, the best port of call is to include print media ads, television advertising and a broad range of digital advertising media to ensure you reach your audience on multiple platforms.
Axonn’s production team possesses the creative skills and strategy to create any form of video advertising. From TV ads to corporate video production, to documentaries and live streaming content – we know video.