Twitter is now many people’s first port of call for news, information and social updates, and this makes it an essential part of the marketing strategy for any brand, whether you’re a B2C or a B2B business.
With more than one billion accounts created on Twitter and more than 300 million people actively using the platform every month, you can’t afford not to have a presence on this platform.
But while sharing great content and responding to engagements from users is essential, it’s not the only way you can use Twitter to your advantage. If you want to stand out and ensure you’re speaking to the right people, you should also be considering a paid advertising strategy.
The benefits of Twitter advertising
Twitter advertising might be an appealing option for your business if you’re looking for ways to connect with your customers and get yourself noticed amid all the noise and activity of the social media environment.
The fast-moving, immediate nature of the site makes it ideal for brands that want to form instant connections with their customers and build relationships in real time.
It can be especially useful for smaller brands seeking to form more personal connections with their customers. According to the site, 93% of people who follow a small or medium-sized business on the platform plan to buy from them in the near future, while 69% have already made a purchase because of content they saw on the network.
Twitter advertising is therefore a simple and affordable way to reach out to these people, get your brand in front of the most relevant users and generate some quick results.
Key things to know for a successful Twitter advertising campaign
If you are to ensure that your own advertisements stand out and connect with the right audience, there are a few things you’ll need to be aware of, including the advertising options available to you and the best techniques to improve engagement.
Twitter ads come in various guises, including:
- Promoted tweets, which you can pay to place in the feeds of users you believe will be interested in your product or service.
- Promoted trends, which Twitter describes as a “24-hour high-impact takeover” of the site’s list of trending topics. This is often used by brands to launch a new offering or to connect to what’s happening at a particular moment.
- Promoted accounts, which sees users directed to accounts they don’t currently follow but may find interesting.
Whichever option you choose, however, there are certain things you must be able to do to really get the best out of this approach. It’s vital to write engaging ad copy to capture people’s attention, for instance, and high-quality visual content can also play a critical role in your outcomes.
Axonn can provide these and various other creative services, as well as the strategic know-how required to take full advantage of Twitter advertising.