Visual content will stick in the minds of your audience, so make sure you’re optimising
your appeal with custom graphic design.
If you want to get the best possible results out of your digital marketing efforts, there’s no question that your content has to include lots of powerful, well-designed and unique visual ingredients.
Whether it’s providing a visual illustration of complex ideas, an eye-catching header to draw a reader’s attention to your latest blog post or highlighting a key fact for use on social media, custom graphics offer readers something new and unique to help them remember your brand.
The benefits of strong custom graphics
Good visuals are essential to engagement. Figures from Buzzsumo show, for example, that posts on Facebook with images get 2.3 times more impressions than those without. And if you’re looking to engage audiences on platforms like Instagram, strong imagery is essential.
But to get the best results, you need to offer something different in order to stand out from your competitors and grab the attention of customers – and this is where custom graphics come in.
While statistics from Venngage show almost three-quarters of businesses (74 per cent) used visual elements in their content in 2019, the most common type of graphic used is stock photography (40 per cent), compared with 34 per cent who use original graphics.
But stock images often aren’t enough to spark people’s interest. Today’s web-savvy consumers can recognise these in an instant and are unlikely to be engaged. After all, the chances are they’ll have seen very similar visuals often and have become used to tuning them out.
An original custom graphic that’s designed specifically to complement your other content, on the other hand, guarantees your audience will be seeing something new. Investing in bespoke design elements to incorporate into your digital marketing will help you get your brand noticed and deliver a high-quality, enjoyable experience to your customers.
How you can use custom graphics
There are many examples of how custom graphics can support your marketing and branding efforts. You could use them when:
- You’re launching a new marketing campaign and you need design features to complement and amplify your other assets
- You’re revamping your website and you want to give it a new visual dimension
- You’re attending an event and want to stand out from the crowd
- You’re looking to capture people’s attention and drive engagement on social media
Wherever you intend to use custom graphics, they need to be simple, eye-catching and engaging. For example, if there’s a key stat you want to highlight from a new report, putting it in a custom graphic draws the eye and can intrigue your audience to read on for more context.
Axonn can support you
If you’re eager to take advantage of the many ways in which custom graphics could be deployed within your marketing and branding campaigns, get in touch with Axonn to start a conversation about what you want to achieve and how we can help you.
We have extensive experience in delivering custom graphics and other design assets that have yielded positive results for our clients.