Read all about the latest developments in content marketing, social media, video production and more. We’re proud to bring you the very latest insights from across the world of marketing.

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On-page SEO and off-page SEO: What’s the difference?

There’s just one type of search engine optimisation (SEO), right? Nope, there’s a number of different variations and knowing the difference is key to ensuring you’re getting it right. We’ve already covered the key elements that differentiate local and international SEO, but what about on-page and off-page varieties? These two distinct SEO practices perform different […]

What is Google SGE?

Putting the words Google and artificial intelligence (AI) into the same sentence is enough to spread fear among many digital marketers. After the initial concern and a little digging, Google’s Search Generative Experience (SGE) doesn’t seem so scary. After all, as marketers we’re used to change. Our industry is evolving all the time and standing […]

How to be helpful online

September 2023 saw search engine giant Google tweak its Helpful Content Update, making it now more important than ever to adopt best practice for online success. As the digital landscape continues to shift, what do these changes mean for marketers and how can we make sure we’re maximising our content to be as ‘helpful’ as […]

How to make your digital content more accessible

A lot of digital content is ableist, but there are many simple techniques to employ that will make your website and social media posts more accessible to everyone. These can benefit the blind, deaf, those with colour blindness, people who suffer seizures or individuals who can’t use a mouse or touchpad. Many marketers may not […]

The digital challenges of reinventing a heritage travel brand

What happens when a well-known brand acknowledges it has become outdated and tries to reinvent itself for a new audience? While it may sound like a gamble, everyone in marketing has heard the phrase ‘adapt or die’ and there’s no point in holding onto something that’s simply not working anymore, no matter how recognisable it […]

Local SEO and international SEO: What’s the difference?

That’s right, there are two types of location-based SEO and the way you approach improving your results in search will depend on which one you want to target. Most businesses are aware of the importance of search engine optimisation (SEO), but many don’t know the difference between local and international SEO. Many factors will play […]

In-Depth Content.

Google Search Generative Experience: what do marketers need to know?

Artificial intelligence will have an increasingly pronounced impact on the world in the coming years, and marketing certainly won’t be insulated from its effects. Indeed, marketers and the work they do have already been feeling the influence of AI for a number of years. One particular segment of the industry that looks set to experience […]

How to use a content marketing matrix for success

Content marketing poses a significant challenge for many businesses. It’s an unavoidable part of growth and necessary to get your products or services noticed, but creating content that engages and converts potential customers is no easy task. Fortunately, there are plenty of tools and technologies that marketers employ to get the job done. That’s where […]

The benefits of local SEO for growing your business

SEO is about more than getting you seen online – it’s about ensuring you’re being found by the right people. That’s why local SEO is a critical part of any digital marketing strategy. Why focus on local SEO? SEO, or search engine optimisation, is one of the most valuable things you can do to improve […]

The complete guide to LinkedIn ad specs

LinkedIn currently boasts more than 900 million users worldwide, with over 65 million of those being decision-makers for their respective organisations. The channel’s popularity has continually grown throughout the last few years and isn’t showing any signs of slowdown. With its expansive and diverse audience, it’s no surprise that advertisers want to use the platform […]

The importance of a LinkedIn strategy for B2B marketing campaigns

The proliferation of social media networks means there’s no shortage of channels to get your marketing message Across. If your business operates in the B2B space, however, there’s just one social platform that specifically targets professionals and that’s LinkedIn. With some 930 million members across more than 200 countries and territories globally, LinkedIn should be […]

Which LinkedIn Ad Formats Are Best for Your Business?

LinkedIn is a powerful marketing tool for social media advertising. Using the platform, you can target professional audiences, hone in on specific demographics or behaviours and directly push your products or services to business decision-makers. According to the company itself, audiences that view brand and acquisition messages on LinkedIn are six times more likely to […]

Create the ultimate paid social media advertising strategy

Social media has become an inescapable part of the digital marketing mix, but there’s only so far you can get with organic content ALONE. According to Statista, ad spending in the global social media market is projected to reach $207.10bn (£165.83bn) by the end of 2023. If your competitors are all out there bidding on […]

The digital marketer’s guide to paid search management services

There are lots of options for digital marketers to boost their brand awareness, generate leads and drive conversions. However, regardless of what your company does, focusing on search is a must-do. Why a search management strategy matters The majority of online experiences start with search, so if you’re not visible here, you’re nowhere. In the […]