Read all about the latest developments in content marketing, social media, video production and more. We’re proud to bring you the very latest insights from across the world of marketing.

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Gated vs ungated content: Which is best?

Lead generation has long been considered a top priority for marketers, with gated content among the most successful techniques for achieving it, especially in the B2B sphere. Now, against a backdrop of the increased emphasis put on SEO and site traffic, we ask if it’s time to abandon gated content. Or, should this method of […]

What did we learn about SEO from the recent Google leak?

At the end of May 2024, there was a leak of Google documents, which has now been verified as authentic. What did it tell us? Ever since the dawn of search engine optimization (SEO), marketers have done everything they can to try and understand Google’s mysterious algorithm, vying for the top spots in its search […]

Consent Mode and data-driven marketing

Consent Mode is a way to ensure you’re respecting users’ choices pertaining to their personal data and communicating them to Google. Marketers have long known the value of data and now customers have come to understand it too. As a result, regulations have been put in place to ensure businesses are using and protecting data […]

What is Grok?

Grok is X’s answer to Stories, offering news summaries powered by AI. The way that people use X, formerly known as Twitter, has changed in recent years and Elon Musk is looking to shake things up once more. A new AI-powered feature, known as Grok, has been added to the platform and rolled out to […]

Mistakes you’re making with your business blog

Eliminate these most commonly made mistakes in your business blog and you’ll find you improve your reach, engagement and lead generation. Content marketing trends come and go, but one that remains constant is blogging. According to Hubspot, companies with an active blog get 55 per cent more website visitors, 67 per cent more sales opportunities […]

Instagram’s algorithms explained

We often hear people talk about the Instagram algorithm as if it’s some sort of mystery monster that lurks under the bed. In reality, it’s not one singular algorithm, but a selection of algorithms, classifiers and processes that each have their own purposes. How do we know? Well, Instagram published an explanation about how its […]

In-Depth Content.

Why work with a social media advertising agency?

Summary Social media advertising can offer great results to marketers, but campaigns need to be carefully planned and executed to see success. If you’re unsure where to start, consider working with a specialist advertising agency to boost your ROI. WHY SOCIAL MEDIA MARKETING MATTERS Whether you choose to focus on paid advertising (also called PPC […]

The complete guide to social listening for marketers: What you need to know

Summary If you want to understand what’s going on across social media and what type of content is likely to perform best for your brand, a good social listening strategy is essential. Here’s everything you need to know. What is social listening and why is it important? No business today can afford to ignore social […]

What you need to know about LinkedIn advertising

Summary LinkedIn is one of the most important marketing platforms for any B2B firm. Read on to find out everything you need to know about advertising on this social media service. THE IMPORTANCE OF LINKEDIN ADVERTISING Incorporating social media advertising into your marketing campaigns is an effective way to boost awareness of your brand, generate leads and […]

How you could benefit from working with a LinkedIn advertising agency

Summary If you’re a B2B brand, you could have a lot to gain from LinkedIn advertising, especially if you have the support of a marketing agency to help you with devising your social media advertising strategy, producing ad creative and reporting results. The benefits of LinkedIn advertising Starting with the fundamentals, what are some of […]

Why you can’t afford to overlook LinkedIn for B2B marketing

Summary With over a billion users, LinkedIn is an ideal place for B2B brands to get noticed. But how do you make sure you’re making the most of the opportunities the platform offers? Once you get started, LinkedIn business-to-business (B2B) marketing is fairly intuitive. The platform’s features and advertising tools are designed to make reaching […]

How twitter advertising works in practice

Summary X – the social media site formerly known as Twitter – offers a wide range of options to advertisers, but it can be a lot to manage. So if you’re not getting the results you expect, what could you be doing differently? WHY USE TWITTER FOR MARKETING? As one of the world’s most popular social […]