Search and generative Engine Optimisation
Want to rank at the top of Google and be recommended by AI?
Search is evolving. In addition to ranking in traditional search results, your brand also now needs to appear in AI-generated answers, summaries and recommendations across platforms like ChatGPT and Google’s AI tools.
Our expert team combines deep search engine optimisation (SEO) expertise with forward-thinking generative engine optimisation (GEO) strategies to ensure your services and products are visible wherever your audience is searching.
Our Services Include Include:
Keyword Research
SEO Copywriting
Data Insight & Reporting
CONTENT STRATEGY FOR AI VISIBILITY
Achieve visibility in Google and beyond
Through in-depth data insight, we assess the foundations of your website’s search performance and identify where you currently stand across both traditional SEO and AI-driven results.
We use this intelligence to define achievable, commercially aligned targets based on your business priorities. From there, we build a comprehensive strategy designed to improve rankings, strengthen topical authority and increase inclusion in AI-generated responses.
Expert copywriting for reach and connection
Great content now needs to work in two ways: reaching audiences via search engines and generative AI, as well as connecting with the people reading it.
Our experienced copywriters create content that prioritises clarity, authority and user intent. Keywords are implemented naturally and strategically, ensuring improved search performance without compromising your brand voice or core messaging.
We structure content to increase its likelihood of being cited, summarised and recommended by AI platforms, positioning your brand as a trusted source.
Clear reporting and future-ready strategy
We take regular performance snapshots across search rankings, visibility metrics and emerging AI discoverability signals.
Our reporting is transparent and commercially focused, with KPIs that make it easy to track progress. We continuously refine our strategy to maximise keyword relevance, authority growth and AI inclusion, ensuring sustained performance in a rapidly evolving search landscape.
Why work with Axonn?
Our services are varied and our team are experts in digital marketing. When working with us, you’ll receive:
- Access to all of our services; we’re a dynamic extension of your marketing team.
- No annual contracts mean low commitment and better peace of mind.
- A quarterly approach that enables us to adapt to your needs.
- A dedicated team of hand-picked experts who possess the skills and expertise to succeed.
- Data-driven methods with a proven track record, leaving the guesswork out.
Our Work
Axonn Success
#1
Ranking in Google SERPs through organic SEO.
#1
Ranking for phrases attracting 1,820 monthly searches.
193%
Increase in target keywords of commercial value.
565
Monthly organic visitors to a single high-value page.
How We Work
Listen
We take the time to understand your business, your target audience and your digital marketing objectives.
Advise
We strive to provide clear, comprehensive advice based on years of collective experience across numerous specialisms.
Deliver
We set measurable targets to ensure we’re working towards common goals for our clients.
Refine
Our actions are underpinned by strategic thinking and backed by data. We’re always finding ways to improve.
How Else Can We Help?
Google & Display Ads
Organic & Paid Social
Video & Creative
Number One In Search
BlackFog, a global cybersecurity company specialising in data privacy and protection, sought to establish authority in search engines and engage with technical buyer personas.
DOWNLOAD OUR eBOOK
Are you hoping to make a splash on social media? Well, download our eBook to understand how video and creative services can make a huge difference to attraction and engagement for your brand.
Frequently Asked Questions
Everything you need to know about Axonn and our services. Can’t find the answer you’re looking for? Please get in touch with our team today.
How much are your SEO and GEO services?
Our services are tailored to provide effective search visibility for the terms that you want to be found for. Speak to our expert team and we’ll provide a bespoke quote to help you rank higher in Google and increase your chances of being recommended by generative AI tools like ChatGPT and Gemini.
What is generative engine optimisation?
GEO is the process of improving your content so it can be surfaced, referenced and recommended in AI-generated answers. While SEO focuses on ranking in search engines, GEO ensures your brand is visible in the next generation of discovery, where customers ask AI for suggestions, summaries and solutions.
Do I still need SEO if AI is changing search?
Yes. SEO remains the foundation of online visibility, but GEO is becoming essential alongside it. Strong SEO helps search engines understand your site, while GEO helps AI models recognise your authority and pull your content into conversational results. The most effective strategies now combine both.
How do you measure success with SEO and GEO?
We track performance through a mix of traditional SEO metrics such as rankings, traffic and conversions as well as emerging indicators of AI visibility, such as:
• Content authority and relevance
• Inclusion in AI-generated summaries
• Structured content performance
• Keyword movement and intent alignment
Why work with us when you could do it in-house?
To put it simply, working with us gives you access to years of experience in carrying out expert marketing across multiple industries and brands. We bring all that distilled knowledge to bear for you.
What size of brand do you work with?
We work with businesses of all sizes. Whether that’s multinationals or growing start-ups, we know how to deliver comprehensive marketing strategies across the board.
Like what you see?
Let’s build something great.
Get in touch today and start the journey to success with Axonn.
