Search optimisation isn’t just about earning clicks anymore. As AI Overviews, featured snippets, knowledge panels, local packs and answer engines become more prominent, users are increasingly finding the information they need without visiting a website. That doesn’t mean SEO is becoming less important, just that the goal is changing. Today, visibility matters just as much […]
Zero-click search is often framed as a threat to marketers and businesses. If users get answers directly in the search results, fewer people click through to websites. For businesses that have traditionally measured SEO success through organic traffic, that can feel like a loss. However, in an AI-first search environment, visibility itself can influence awareness, […]
One of the biggest challenges marketing teams face today is addressing the rise of zero-click searches. For years, search success was easy to explain: rank higher, win more clicks and drive more people to your website. If traffic went up, the strategy was working. That relationship is no longer so neat. Many businesses are seeing […]
The way people search is changing rapidly. Instead of clicking through multiple websites to find answers, users increasingly get the information they need directly from the search engine results page (SERP). This shift is known as zero-click search, and it is being accelerated by the rise of AI-powered search experiences. Platforms such as Google AI […]
Summary AI search is changing how brands are discovered, making traditional SEO metrics incomplete. GEO reporting should track AI mentions, share of AI voice, citations, prompt visibility, referral traffic and sentiment to understand whether brands are being recognised, trusted and recommended in AI-powered search results. Traditional SEO reporting still revolves around the same familiar numbers: […]