Instagram is one of the most popular and widely used social media platforms, which makes it an attractive target for businesses looking to build their brands and engage with their audiences.
About a billion people use the image and video-sharing network every month, most of whom log in at least once a day.
Research has also shown that hundreds of millions of Instagram users view at least one business profile daily, which underlines the potential this channel offers for marketing and advertising.
If you’re ready to put some money behind your efforts to get results on this front, it’s worth thinking about opportunities for Instagram advertising.
Ads on this platform often look just like regular posts, but with the addition of a ‘Sponsored’ label and a call to action (CTA) that drives traffic to a specific place online and supports conversions.
They come in various forms, including:
- Photo ads – Compelling images that allow you to provide a visual showcase of your products and services
- Video ads – Videos up to 120 seconds long that let you boost your advertising with sound and motion
- Stories ads – Full-screen ads that appear between users’ Stories, helping you benefit from the hundreds of millions of people who view this sort of content every day
- Carousel ads – Customers can swipe through a series of images or videos with CTAs that direct them to your website or encourage a specific action
To really get the best out of Instagram advertising, you need high-quality visual materials and video content to share, as well as an awareness of how to use CTAs and copy in your ads.
Axonn’s background in video production, copywriting and other aspects of content marketing means we can help you get the best results from this exciting platform.
Contact us to find out more.