There’s more to Instagram than just pretty pictures. Connect with a young and affluent audience by embracing the platform in your marketing strategy.
Many companies use their Instagram presence to connect with a relatively young and affluent audience. But there’s more to the site than sharing your Stories via organic postings.
Sponsored content on Instagram isn’t just for influencers. Therefore, if you’re ready to put some money behind your efforts to get results on this front, it’s worth thinking about opportunities for Instagram advertising.
Why focus on Instagram advertising?
About a billion people use the image and video-sharing network every month, most of whom log in at least once a day. Almost two-thirds of its users are aged between 18 and 35 and for many of these people, it’s the number one way they engage with brands and influencers.
Research has also shown that hundreds of millions of Instagram users view at least one business profile daily, which underlines the potential this channel offers for marketing and advertising.
It’s an especially important platform for lifestyle brands and other consumer retailers. According to the site, 70 per cent of shopping enthusiasts turn to Instagram for product discovery, making it an ideal place to showcase your latest offerings.
But with so many brands competing for attention on the platform, it can be tricky to stand out. Therefore, investing in Instagram advertising is a great way to ensure your content is reaching the right people.
What to know when creating content for Instagram
Ads on this platform often look just like regular posts, but with the addition of a ‘Sponsored’ label and a call to action (CTA) that drives traffic to a specific place online and supports conversions.
Therefore, the approach you should take towards creating content should be the same as for your organic posts, utilising all the same techniques to engage and inspire readers.
Instagram adverts come in various forms, including:
- Photo ads – Compelling images that allow you to provide a visual showcase of your products and services
- Video ads – Videos up to 120 seconds long that let you boost your advertising with sound and motion
- Stories ads – Full-screen ads that appear between users’ Stories, helping you benefit from the hundreds of millions of people who view this sort of content every day
- Carousel ads – Customers can swipe through a series of images or videos with CTAs that direct them to your website or encourage a specific action
To really get the best out of Instagram advertising, you need high-quality visual materials and video content to share, as well as an awareness of how to use CTAs and copy in your ads.
If you’re not sure where to start with this, Axonn’s background in video production, copywriting and other aspects of content marketing means we can help you get the best results from this exciting platform.