Interactive Web Applications
If you’re looking to add an exciting new dimension to your digital marketing, a good way to do it is by producing interactive web applications.
These fun and engaging assets can have a big impact on key aspects of your marketing like brand awareness, customer engagement and lead generation.
Interactive web apps can come in many shapes and sizes. For example:
- Calculators that help your customers understand their current situation or demonstrate the value they can expect to receive from your product or service. This can be a particularly good option if there’s a financial element to your business.
- Polls and surveys, which provide a fun experience for your audience and can also generate useful insights that inform other aspects of your marketing.
- Interactive quizzes to add a sense of fun and entertainment to your content offering, with the added bonus of including calls to action to encourage conversions.
- Interactive 360 videos, for when you want to give your audience a unique view of your business, the products you provide or a particular subject they will be interested in.
- Webinars, which provide an opportunity for attendees to ask questions of experts and share their views.
There are many benefits to be gained from incorporating these sorts of features into your marketing.
They’re highly engaging, educational and shareable, meaning they have huge potential to boost your brand profile, generate new leads and strengthen your relationships with existing customers.
Axonn can help you start to see the benefits of interactive web apps by coming up with ideas that would work particularly well for your business, producing the assets and supplying extra content to support and promote the apps.
If you would like to learn more, contact us today.