Landing Page Content

Landing pages are an important part of your overall content offering and wider marketing strategy, largely because of their versatility. Landing pages come in various forms, to help you achieve a number of different goals.

Here are a few examples:

  • Lead capture page – As the name suggests, lead capture pages are designed with the specific aim of collecting the contact details of leads who will ideally become customers. They’re often used as a gateway to a piece of premium content, such as an in-depth guide or whitepaper. Users are asked to fill in a data capture form and consent to being contacted in order to access the content.
  • Click-through page – These are used to highlight the various features and advantages of your product before inviting customers to click on a call-to-action button. This will take them to a new page where, having read about the benefits you offer, the customer can take the next step in their journey, such as signing up for a free trial or demonstration.
  • ‘About us’ page – Every page on your website can deliver value in some way, including the ‘About us’ section. As well as talking about your history, brand identity and vision, this page can direct visitors to take actions such as checking out your product pages, following you on social media or signing up for your email newsletter.

If you feel there is scope for improvement in your landing pages, or you’re missing out on opportunities in this area of your marketing, Axonn can help with bespoke planning, production and measurement of results.
Contact us to learn more.