Awareness
Brand awareness is like a rocket: it should only be going up. If it’s not, you need a new campaign strategy.
Before customers can even consider choosing you for their next purchase, they need to be aware you exist.
That might sound obvious, but it’s all too easy to overlook. Of course you want to be generating leads, driving conversions and building brand loyalty, but none of that’s possible without awareness.
Fortunately, there are loads of ways to build familiarity with your brand, from targeted ad placements to social media campaigns, but you need a cohesive strategy to ensure all these awareness elements work together.
As experts in this area, we’ll help you find an approach that ensures your customers think of you first when searching for products or services in your industry.
Display advertising.
To build awareness, you want to make your name and brand imagery visible in as many high-profile places as possible. This is where display advertising comes into its own. Unlike native advertising, display ads are all about standing out and making a quick, memorable impact on your audience to fuel awareness.
Drop us a line if you have questions about any aspect of display advertising, from how much you should be spending to where to put your ads.
But we don’t expect you to just take our word for it; we’ll gather the data and supply you with evidence-based reasons to follow the approach we recommend.
Social media campaigns.
The likes of Facebook, Instagram and Twitter are among the most popular sites to visit online, but they don’t have to be the final destination. Turn these magnets for billions of highly engaged visitors into links to your brand.
By tapping into this audience, you’ll drive awareness of your business and start to see all the benefits that come with that. Just imagine what you could stand to gain if even a tiny proportion of people visiting these platforms then came your way.
We can plan and manage social media campaigns featuring engaging written posts, infographics, video and much more to get your brand in front of the right people.
Programmatic advertising.
Looking for a fast and efficient way to increase awareness? Programmatic advertising could be the answer.
It’s an automated method that takes a lot of the manual work out of ad buying and uses data to improve targeting. You can also gain access to ad space across a huge range of websites and enjoy a high level of control.
Used in the right way, it can do wonders for your awareness metrics. Before you know it, online users will be looking your way for solutions to their problems.
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