Research, strategy and optimisation, both on- and off-page, will stop your website from getting lost in the vastness of the internet.

Determined to stand out amid the cut and thrust of the online world? Be sure to get your SEO right.

Your website is just one destination amongst millions. If you want to attract customers, there are many things you must be able to do. Here are two of the most important: ensuring people can find you and giving them a good experience when they arrive.

In digital marketing terms, achieving these goals comes down to search engine optimisation. This is how you get yourself noticed online and demonstrate the value you can offer your customers.

At Axonn, we support our clients with everything from planning SEO campaigns to executing their strategies and measuring results. As you can see from our case studies, we’ve achieved outstanding returns, including number one rankings in Google SERPs for some of the brands we work with.

On-page SEO.

On-page SEO is your opportunity to load your website with everything you need to engage and convert your customers. We’re talking things like:

  • Well-optimised, authoritative and trustworthy blog posts
  • A smooth and enjoyable user experience
  • High-quality visual assets (including images, videos and infographics)
  • A wide range of internal, outbound and inbound links
  • Well-maintained website structure

These are just a few of the on-page SEO factors you should be thinking about to attract and retain customers.

A comprehensive list of on-page SEO techniques can be overwhelming, but we can help you decide which ones to tackle first. We’ll look at where your website stands now and what you should do next to get the search traffic rolling in.

Off-page SEO.

Truly effective SEO means thinking about not only what’s on your website, but all the work you do elsewhere to drive visitors to your online home. There’s a lot of great work you can do away from your website to boost your overall SEO performance. A strong social media strategy is a must, but you can also consider tactics such as:

  • Link building
  • Looking for opportunities to publish thought leadership content on third-party platforms
  • Creating content that exists outside your website, such as podcasts

If you need a steer in the right direction, give Axonn a call. We’ll tap into the data to find the best approach for your business and produce a strategy you and your team can work through in collaboration with us.

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