Measurement Planning

What’s the meaning of success? We help you set smart, achievable targets and give your business the tools it needs to achieve them.


In marketing, success isn’t black or white. It’s not just about reaching the finish line. It relies on understanding performance and being adaptable so you can improve in the future.

A measurement plan translates your objectives into metrics to gauge the performance of your marketing campaigns. This gives you a data-driven picture of what you need to action and change to drive results.

Axonn has the experience, knowledge and skills needed to create effective measurement plans that maximise campaign performance, so you can have the best chance of success.

smart metrics.

The first step in measurement planning is to define the objectives and success metrics for the activity being carried out.

Whether you want to drive organic traffic, generate high-quality leads or maximise conversions, Axonn can help you plan the right steps and identify the factors impacting your marketing returns.

We know exactly what makes a successful campaign and, by working closely with you, we can define metrics that align with your unique challenges and goals.

Agile optimisation.

Marketing needs to be agile. If something isn’t working well during a campaign, you should be ready to make adjustments.

Our digital experts create clear plans that define what you want to achieve and report results, empowering you to make refinements while campaigns are live to improve ROI.

By analysing metrics and distinguishing limiting factors with a measurement plan, Axonn can help you to implement changes for the best possible business outcomes.

forward thinking.

There’s always room for improvement in every marketing campaign. With a measurement plan that accurately tracks and analyses performance, you can make better decisions moving forward.

We can take past measurement plans and leverage them to improve forthcoming campaigns. This helps to create accurate projections for what you want to achieve in both the short and long term.

By understanding the variables that affect a campaign’s success and setting them out in a clear measurement plan, we can help you to learn, improve and grow.

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