Summary Ecommerce is highly competitive, and visibility on Google is essential for growth. Specialist ecommerce SEO improves rankings, drives high-intent traffic and reduces reliance on paid ads. With technical expertise, tailored strategies and revenue-focused execution, Axonn helps online stores increase organic revenue, enhance user experience and scale sustainably for long-term success. Running an ecommerce business […]
Summary As marketing grows more complex, agencies often deliver stronger ROI than in-house teams through cost efficiency, full-stack expertise, faster execution and scalable support. While hybrid models can work best, partnering with an agency helps businesses drive measurable growth without expanding headcount or sacrificing performance. For growing businesses, deciding how to structure marketing is one […]
Summary Regular SEO audits are essential for sustained visibility and growth. Key takeaways include uncovering hidden technical issues, aligning content with search intent, improving user experience and strengthening authority. Ongoing audits provide a clear baseline, prioritised actions and a roadmap that helps websites adapt to algorithm changes and consistently attract high-quality traffic. Your website is […]
Summary Generative AI is reshaping brand discovery without always driving visible traffic. Key takeaways include recognising AI’s growing influence on early decision-making, owning your narrative through clear, explicit content, and adapting visibility strategies beyond clicks. Brands that delay GEO risk losing control of how AI represents them at critical buyer touchpoints. AI is changing how […]
Summary Technical SEO is the foundation of sustainable search performance. Key takeaways include prioritising site speed, crawlability, mobile performance and Core Web Vitals, fixing hidden technical issues early, and aligning SEO with development. A technical SEO specialist protects rankings, improves user experience and ensures content delivers maximum ROI. While content creation, social media and paid […]
Summary AI search has reshaped SEO from ranking pages to earning inclusion in AI-generated answers. Key takeaways include prioritising clarity, answer-first structure, entity-based coverage and brand authority. Success depends on being trusted, easily summarised and genuinely useful across conversational, high-intent search journeys. SEO for AI search is quickly becoming a core part of how brands […]
Summary A strong AI strategy is business-led, outcome-driven and built for scale. Key takeaways include starting with clear objectives, prioritising high-impact use cases, investing in data and skills, and embedding governance early. Done well, AI moves from experimentation to measurable value across operations, marketing, sales and customer experience. Building an AI strategy for your business […]
Summary Google AI search transforms traditional results into conversational, AI-generated overviews powered by Gemini. Users can see summaries, ask follow-up questions and explore topics faster. The article explains what it is, who can access it, how to enable it and what’s next. Google search is evolving rapidly, moving beyond traditional blue links into a more […]
Summary AI visibility is about being referenced inside AI-generated answers, not just ranking in search results. As AI tools increasingly shape discovery, brands must optimise content for clarity, authority and relevance so AI systems can understand, trust and surface it. AI is rapidly changing how people find information. Users are increasingly asking AI-powered tools to […]
Summary AI search is changing SEO from ranking pages to being selected as part of the answer. To win, content must be clear, structured and trustworthy so AI systems can extract, cite and reuse it. AI SEO focuses on authority, answer readiness and credibility – not just keywords. SEO isn’t dead. It’s just not the […]
