Best AI search visibility tools in 2026

With the rise of AI responses on platforms like ChatGPT, Gemini, Perplexity and Google AI Overviews, the way people discover information and brands has shifted dramatically.

Rather than scrolling through a list of links, users now type (or speak) questions and often get a single conversational answer.

Traditional SEO tools largely measure things like keyword positions, impressions and clicks, none of which paint a full picture of visibility in generative search. That’s where AI search visibility tools come in.

Marketing teams and SEO leaders are struggling to understand:

• Where their brand appears in LLM responses
• How often competitors are being mentioned instead
• Whether AI answers recommend them favourably
• How to measure visibility in generative search compared to competitors 

The following platforms help brands monitor, measure and improve their presence across generative engines, making them essential for businesses wanting to stay ahead and gain long-term discovery.

Best AI search visibility tools 

Below are the top platforms leading the market in AI visibility tracking, large language model (LLM) monitoring and generative engine optimisation (GEO). Each tool is designed to help brands understand how they appear inside AI answers and what to do next.

Profound: Best overall AI search visibility platform

Best for: Enterprise brands and SEO teams

Profound is widely considered the most complete solution for tracking how brands show up in AI-driven discovery. Think of it as a central hub for AI visibility tracking, spotting where your brand is being cited, quoted, referenced or recommended by generative engines.

Instead of focusing only on rankings, Profound tracks how often your brand is cited, recommended or included in AI responses.

What it does:

Profound monitors visibility across major LLM-powered search engines (including ChatGPT, Gemini and other generative tools), giving you insights into where and how you show up.

Key features

• Full AI visibility tracking across major models
• Brand presence monitoring at scale
• Competitive share of voice reporting
• Real time insights into AI-generated answers
• GEO-focused content optimisation recommendations

Why it stands out

Profound goes beyond basic monitoring by connecting AI visibility directly to business impact, making it one of the best AI search visibility optimisation tools available today.

BrandRank.ai: Best for AI brand mentions and visibility scoring

Best for: Marketing and brand teams

BrandRank.ai takes a slightly different angle. Rather than focusing exclusively on technical analysis, it helps you understand how often your brand is mentioned in AI responses and how favourably.

It measures visibility in AI answers and produces scoring models that marketing teams can track over time.

Key features

• AI brand mention frequency tracking
• Sentiment-weighted visibility scoring
• Competitive benchmarking
• Simple dashboards for non-technical teams

Limitations

BrandRank is excellent for high-level monitoring, but less robust for technical SEO workflows or deep prompt experimentation.

Still, it’s one of the best AI search visibility analysis tools for marketers who want a high-level view of brand presence in generative search.

Scrunch AI: Best for LLM and generative search insights

Best for: SEO strategists and growth teams

Scrunch AI helps brands understand why AI models surface certain sources and recommend certain companies. It’s especially useful for teams trying to map how generative engines summarise, cite and prioritise content.

Key features

• LLM sourcing visibility
• AI citation and summarisation analysis
• Content recommendation tracking
• GEO insights for optimisation

Why it’s useful

Scrunch is strong for strategists focused on the mechanics behind AI answers, making it a top-tier AI search visibility checking tool for growth-driven teams.

Peec AI: Best for prompt-based AI visibility testing

Best for: Content and experimentation teams

Peec AI is designed for active testing. It allows teams to run prompt libraries and see how brand visibility changes across different AI responses.

Key features

• Prompt-based monitoring
• Brand appearance testing across models
• Scenario tracking for campaigns
• Visibility experimentation workflows

Why it’s useful

For teams actively experimenting with AI-first content strategies, Peec AI is the best AI search visibility tracking tools built for iteration.

Otterly.AI: Best for Google AI Overviews tracking

Best for: SEO and content teams

Google’s AI Overviews are changing how search answers are presented and Otterly.AI is one of the leading tools for monitoring visibility inside them. It tracks which brands get featured or quoted in Google’s generative overview boxes – a key place to show up if you want discovery.

Key features

• AI Overviews monitoring
• Brand inclusion alerts
• Search Engine Results Page-level generative tracking
• Competitor comparisons

Why it stands out

If your priority is visibility in Perplexity and Google AI overviews, Otterly is one of the best niche tools available for visibility where it matters most in modern search.

Kalypso AI: Best budget-friendly AI visibility tool

Best for: Startups and small teams

Not every organisation needs enterprise-grade tech. Kalypso AI offers core visibility tracking without the price tag or complexity, making it easy for smaller teams to start monitoring presence in AI search.

What it does:

Basic tracking of brand mentions and visibility signals in key generative engines.

Key features

• Simple brand mention monitoring
• Affordable AI search visibility reporting
• Entry-level dashboards

Limitations

Less depth in competitive analysis and fewer advanced optimisation tools compared to platforms like Profound, but still a powerful AI visibility tool for its price point.

AthenaHQ: Best for AI and SEO workflow integration

Best for: SEO teams managing multiple channels

AthenaHQ bridges the gap between traditional SEO and generative visibility by combining both sets of insights in one place.

What it does:

It helps teams connect AI exposure with broader performance metrics, so you can see how visibility relates to demand and conversions.

Key features

• Hybrid SEO and AI monitoring
• Workflow integrations for content teams
• Visibility and performance reporting
• GEO recommendations

Ideal for teams who need a broader overview of both classic and AI-driven visibility, AthenaHQ is among the best AI search visibility tools for operational alignment. 

Semrush (AI Overview and LLM tracking features): Best for hybrid SEO teams

Best for: Teams already using Semrush

Semrush has started integrating generative search features into its existing platform, making it appealing for teams who want AI visibility insights without switching tools.

Key features

• AI Overview tracking within SEO dashboards
• Keyword and AI hybrid reporting
• Competitive visibility monitoring
• Familiar enterprise SEO workflows

Semrush is not purely an AI visibility platform yet, but it’s becoming a solid option for hybrid teams needing both SEO tools and LLM tracking.

Conversion Explorer: Best for linking AI Visibility to revenue

Best for: Performance marketing teams

Conversion Explorer focuses on tying AI exposure directly to pipeline outcomes.

Key features

• AI presence-to-conversion attribution
• Funnel-level reporting
• Campaign-driven AI tracking
• Real time opportunity insights

This makes it especially valuable for marketing teams focused on measurable ROI.

Custom GEO monitoring stacks: Best for advanced teams

Best for: Companies building proprietary tracking

Some organisations are building their own generative engine optimisation (GEO) monitoring systems using:

• APIs
• Prompt testing frameworks
• AI scraping tools
• Internal dashboards

This approach offers flexibility, but requires significant resources. For most brands, dedicated platforms remain the best AI search visibility optimisation tool choice.

How to choose the best AI search visibility tool

With so many platforms emerging, the right tool depends on your goals. Here are a few key areas to consider:

1. Coverage across models: Choose tools that track visibility across multiple generative platforms. The best options monitor ChatGPT, Gemini, Perplexity and Google AI Overviews. Otherwise, you’re missing major discovery channels.
2. Real-time insights: The pace of change in AI discovery is fast. The best AI search visibility tracking tools provide real time alerts so teams can respond quickly.
3. Competitive benchmarking: It’s not just about your visibility; it’s about who else is showing up. Share of voice and competitive comparison features help you see where you stand.
4. Content optimisation support: Visibility is only useful if you can act on it. Look for tools that offer specific optimisation recommendations based on AI signals.
5. Usability for your team: Some tools are more technical, others are more marketing-focused. Pick one that matches how your team works.

Why AI search visibility matters for brands in 2026

Generative search is reshaping digital marketing. People don’t just search anymore. They ask. And increasingly, that means asking an AI. So if you want people to discover your brand, you need to be where those answers are being generated.

That’s why understanding and improving AI search visibility has become as important as traditional SEO, and arguably harder to get right without the right tools.

The platforms above represent today’s best options for helping you find out where you show up, how often you’re referenced and how to improve your chances of appearing in future AI responses.

Brands that win will be the ones that:

• Show up consistently in AI responses
• Build authority across the sources LLMs trust
• Track visibility like they track rankings today
• Treat GEO as a core growth channel

The rise of AI discovery means brands need new tools, new metrics and new strategies. Improving your AI search visibility means strengthening brand presence and ensuring you show up where customers are searching.