Content Marketing

Axonn Blog

What we learned at the B2B Marketing Expo

The Axonn team attended the B2B Marketing Expo recently, with the aim of connecting with those in the industry, learning everyone’s marketing predictions for 2025 and growing our network. We had representatives from all over the business – creatives, strategy and account management – but what did they learn? Tom Evans, head of creative, said: […]

Axonn Blog

Meet us at the B2B Marketing Expo 2024

We’d love to chat to you at the upcoming B2B Marketing Expo 2024. Here at Axonn we’re gearing up for the marketing event of the year and we’re looking forward to chatting to as many of you as possible. The B2B Marketing Expo 2024 will run on November 27th and 28th at the ExCel in […]

Axonn Blog

Gated vs ungated content: Which is best?

Lead generation has long been considered a top priority for marketers, with gated content among the most successful techniques for achieving it, especially in the B2B sphere. Now, against a backdrop of the increased emphasis put on SEO and site traffic, we ask if it’s time to abandon gated content. Or, should this method of […]

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In-depth Content

Common underhand marketing tactics to look out for – and how to avoid them

Summary Dan Cartwright is Axonn’s Head of Strategy. In this piece, he talks about some of the unethical tactics he’s seen marketing agencies use over the years, what problems these can cause for clients, and what businesses should be looking for in a partner. A lot of firms will turn to agencies for help with […]

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Axonn Blog

Mistakes you’re making with your business blog

Eliminate these most commonly made mistakes in your business blog and you’ll find you improve your reach, engagement and lead generation. Content marketing trends come and go, but one that remains constant is blogging. According to Hubspot, companies with an active blog get 55 per cent more website visitors, 67 per cent more sales opportunities […]

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Axonn Blog

Quality content: The job’s not over when you hit publish

Content creation gets a lot of attention, but there’s more to successful content than simply publishing it. There are steps you need to take minutes, hours, weeks and even months after it’s gone live to ensure you’re making the most of it. Firstly, you need to ensure your content gets seen, then you need to […]

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Axonn Blog

Working with an agency: How feedback fuels the creative process

Feedback is an essential part of content creation, so it’s important to work with an agency that values this crucial step. What’s more, it’s worth scrutinising how the process of client feedback is handled before deciding on which marketing agency to use. After all, you’re likely to repeat the task of giving feedback multiple times, […]

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Axonn Blog

The evolving role of personalisation in marketing

Personalisation is nothing new in the world of marketing, but its uses are constantly changing. Brands now need to find the balance between delivering a personalised experience and respecting boundaries, especially in terms of data. As we head into 2024, customers are becoming more aware of the value of their data. While fewer are keen […]

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AI

5 marketing trends that will be influencing your content in 2024

Digital marketing is a constantly evolving sector, which is one of the things that make it so exciting. As 2023 draws to a close, we look at the trends we think will be shaping your content in 2024 and beyond. At Axonn, we’re huge fans of planning as it’s the most effective way to ensure […]

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Axonn Blog

On-page SEO and off-page SEO: What’s the difference?

There’s just one type of search engine optimisation (SEO), right? Nope, there’s a number of different variations and knowing the difference is key to ensuring you’re getting it right. We’ve already covered the key elements that differentiate local and international SEO, but what about on-page and off-page varieties? These two distinct SEO practices perform different […]