There’s just one type of search engine optimisation (SEO), right? Nope, there’s a number of different variations and knowing the difference is key to ensuring you’re getting it right. We’ve already covered the key elements that differentiate local and international SEO, but what about on-page and off-page varieties? These two distinct SEO practices perform different […]
Putting the words Google and artificial intelligence (AI) into the same sentence is enough to spread fear among many digital marketers. After the initial concern and a little digging, Google’s Search Generative Experience (SGE) doesn’t seem so scary. After all, as marketers we’re used to change. Our industry is evolving all the time and standing […]
September 2023 saw search engine giant Google tweak its Helpful Content Update, making it now more important than ever to adopt best practice for online success. As the digital landscape continues to shift, what do these changes mean for marketers and how can we make sure we’re maximising our content to be as ‘helpful’ as […]
What happens when a well-known brand acknowledges it has become outdated and tries to reinvent itself for a new audience? While it may sound like a gamble, everyone in marketing has heard the phrase ‘adapt or die’ and there’s no point in holding onto something that’s simply not working anymore, no matter how recognisable it […]
Content marketing poses a significant challenge for many businesses. It’s an unavoidable part of growth and necessary to get your products or services noticed, but creating content that engages and converts potential customers is no easy task. Fortunately, there are plenty of tools and technologies that marketers employ to get the job done. That’s where […]
If you think using a travel agent to book your annual holiday is so 1990s, then you might be surprised to learn they’re making a comeback. The post-Covid, post-Brexit landscape is seeing many holidaymakers returning to professionals to create a seamless trip. So, where does this leave digital marketers in the travel industry? A new […]
Deciding to work with a content marketing agency is a no-brainer. After all, there’s no way you can manage all your content needs without the specialist expertise of marketing professionals. Whether you’re focused on brand awareness, your social media requires a new direction or your whole content strategy wants reworking, an agency is the way […]
A content marketing strategy is essential for any business to succeed in the modern, digitally-driven world of short attention spans. Make An Impression What if you don’t have the expertise, time or resources to plan and execute a comprehensive content marketing plan yourself? You’re probably already aware that high-quality, informative and engaging content is crucial […]
Copywriting plays an essential role in the success of any modern business. But is it better to go it alone or enlist the help of a digital marketing agency? Make An Impression Many businesses don’t have the time, resources or expertise to handle their own copywriting projects. For this reason, these tasks are often outsourced […]
Your website isn’t about you or your business; it’s about the user. Never has that been more apparent than in the wake of the Google helpful content update. Fail to put the user experience (UX) at the centre of your web copywriting and you’ll miss the opportunity to attract more traffic and potential sales. Why […]