Content marketing should be the cornerstone of your brand awareness strategy. Great content is the best way to attract visitors to your website and ensure your target audience knows what you offer and where you stand in terms of your ethos and values. To make the most of your marketing efforts you need a solid […]
Search engine optimisation (SEO) content services are an important part of any brand’s digital marketing strategy. Encompassing everything from blog posts to evergreen pages, great content is vital for ranking highly in search engine results and therefore bringing in qualified leads. Without an SEO content writing service, you’ll struggle to outshine your competitors and have […]
Businesses operating in competitive, fast-moving industries should be doing everything they can to get ahead of their rivals and win the loyalty of their customers. The growth and development of content marketing means it offers many ways for you to take on this challenge. However, before planning and launching any marketing campaigns, you need to […]
Well-executed content creation can deliver exceptional results for your business, from amplifying your brand awareness on social media to increasing conversions. However, a poorly implemented content strategy can have the opposite effect by failing to attract your target audience. One of the main concerns for businesses is whether to hire an in-house content strategy team […]
For many businesses – particularly those operating in the B2B space – it’s not easy to establish and develop audience relationships. Your customers are likely to be very busy and won’t have a lot of free time to spend consuming marketing content. If you face this challenge, your first thought might be to keep your […]
If you own a smartphone and have an account on any social media website, you’ll be familiar with the weird world of influencer marketing. But now, it’s being taken a step further with artificial intelligence (AI). The concept of robots taking on human-like traits and becoming sentient has always been feared by technology sceptics. Although […]
Email marketing has been used by businesses of all shapes and sizes for decades. Since the advent of the Internet in the 1990s, email has empowered marketers with a quick, easy and direct way to reach customers. Can it make you a millionaire? Not necessarily. But is email marketing still worth it? Absolutely. When done right, […]
Language is a fascinating thing. From semantics and dialects to slang and idioms, there’s always something new to learn, even if you’re a native speaker. In the content marketing world, there are many language-related concepts that brands should be familiar with, whether it’s the fundamentals of syntax and grammar or the most effective way to […]
Targeting millennials is a common priority for modern brands, partly owing to the sheer size and consumer power of this group. According to the World Economic Forum, there are 1.8 billion millennials around the world (nearly a quarter of the global population), and they’re seen as the most educated generation. If you’re looking to engage […]
As a new year begins, there will be a lot of businesses looking to the future and thinking about how they can step up their marketing efforts in 2022. For many, a key focus will be the creation of thought leadership content. When it’s done well, this can lead to all sorts of benefits, including […]