Summary Why are content creation services so valuable and why should you invest in them? Get answers to these questions and more, so you can be sure you’re generating the most effective content to hit your marketing goals. A content marketing strategy is essential for any business to succeed in the modern, digitally-driven world of […]
Summary SEO is about much more than just having the right keywords. Read on to find out what else you’ll need to make sure your website is fully optimised for the likes of Google. Without a steady stream of SEO content on your website, you’ll find your company slipping down the search engine rankings to become undiscoverable […]
Summary Great written content is an essential part of any successful website, but do you have the skills and experience needed to create this in-house? Find out more about what’s needed to craft quality copy and learn why you should be looking for outside help to get the best results. MAKE AN IMPRESSION Many businesses […]
Summary A great content strategy is critical if you’re to take your business to the next level. Read on to learn more about how you can move away from ad-hoc campaigns and create a clear plan that helps meet your digital marketing goals. WHAT’S INVOLVED IN CREATING A GREAT CONTENT STRATEGY? Content lies at the […]
Summary Every piece of content you create should be optimised with Google in mind, but this should never come at the expense of the user experience. Here’s how to make sure you’re satisfying both search engines and your audience in your written copy. WHY IS THE USER SO IMPORTANT IN COPYWRITING? Businesses know they need […]
Copywriting is an important part of your digital marketing strategy, but it must be properly planned out and executed in order to fulfil its potential. A professional content writer knows the difference between the types of copy required in various situations and how it should be used to help move leads through the marketing funnel. […]
Well-executed ebooks are one of the most effective ways of generating leads. They provide you with an opportunity to share your industry knowledge and expertise with your target audience in exchange for their contact information. Most established businesses will have already recognised the benefits of having a content marketing strategy for growing their online presence, […]
As a business, copywriting is at the heart of your content marketing campaigns, but it’s not as straightforward as you might think. Most people think they can put some words together to form the basis of their content creation, but in reality, copy must be optimised for search and written with a specific audience in […]
The differences between good and bad copy may not be immediately clear to a reader, but where marketing targets are not being met, or a campaign is seemingly underwhelming, it may be time to examine your copy more closely. Exquisite copywriting can be the foundation of successful marketing, underlined by the purpose of crafting words […]
Although everyone these days can call themselves a “content creator”, there’s a difference between quality content – the stuff that generates leads, boosts brand awareness and increases engagement – and mediocre content. Content creation is a vital part of any digital marketing strategy. It’s the backbone of every content marketing strategy and involves anything that […]