If you’re looking to mix up your content marketing and give your audience something more than blog posts and social media updates to enjoy, ebooks are an excellent way to do it.
This is an ideal format when you come across subjects on your blog that you would like to explore in more depth. Ebooks allow you to go into more detail than is possible in regular blog posts, but aren’t as heavily researched or data-packed as whitepapers.
One of the key benefits of ebooks is that they’re downloadable, which gives you an opportunity to collect lead information. Your customers, meanwhile, receive added value in having something they can download and keep, rather than simply reading online.
Here are some other powerful advantages of ebooks:
- Brand trust, recognition and authority gained through the delivery of content that answers people’s most pressing questions or provides solutions to their problems.
- A valuable asset to place at the heart of a wider marketing campaign.
- They’re relatively quick and easy to produce, especially if you already have an archive of blog posts and other content that can be combined into an ebook.
So if you’re looking for ways to diversify your marketing mix with a broader range of content types, it’s certainly worth thinking about how you could use ebooks.
If you have questions about how to get started in this area of content marketing and how to get the best results from it, Axonn has the experience and knowledge to help.
Contact us to start a conversation today.