Evaluating and optimising your website and its various pages is a fundamental part of search engine optimisation (SEO), but to get the best results in this area of digital marketing you also need to think about actions taken outside of your own site.
The impact that other sites, publishers and people on the internet can have on your rankings in search engine results pages falls under the banner of off-page optimisation.
This is an important part of your overall SEO strategy, because off-site ranking factors can make a big contribution to how relevant, trustworthy and authoritative your site is considered to be by search engines and users.
Central to off-page optimisation is the practice of building backlinks – links to content on your site from other websites.
You can earn backlinks naturally by producing high-quality, authoritative content that other sites want to link to, or you can engage in deliberate link-building activities, such as encouraging customers to link to your site or asking influencers to share your content.
Different factors influence the impact backlinks will have on your overall SEO results, including:
- The popularity and trustworthiness of the linking site
- How relevant the source of the link is to the target of the link
- The anchor text used on the linking site
Off-page optimisation also refers to other activities that occur outside of your website but have an impact on your SEO, such as:
- Social media marketing
- Guest blogging
- Influencer marketing
If this is an area you’re looking at as part of your efforts to improve your search engine rankings, Axonn is here to help.
We can answer your questions about off-page optimisation and also support your efforts to gain backlinks by producing high-quality content.
Contact us to start a conversation.