We brought over 86,000 new followers to Opodo with a well-structured, targeted digital campaign.

Opodo is one of Europe’s leading online travel brands, offering customers personalised travel deals on individual flight and hotel combinations. Looking to increase its exposure, Opodo asked for our support to increase its social media presence and bring high-quality traffic to its website. We created content so compelling that news and travel pages couldn’t resist talking about it, bringing plenty of new followers to Opodo’s social platforms and building new and unique organic backlinks to their website.


New and unique backlinks averaging at DA 52+, including Lonely Planet (DA 90+)


New followers via publications’ social media channels


Pieces of organic coverage

The Challenge

We were approached by Opodo to increase the number of new and unique organic backlinks from third-party digital news sites, bringing more traffic to its own website and improving the quality of its SEO.

Additionally, the company was hoping to increase audience engagement and bring in new leads through earned media coverage of an article suggesting the best time for people to book flights.

Our Approach

We used previous research conducted by Opodo to produce a compelling news hook implying the best time to book cheap flights was six weeks before flying.

We created targeted articles and a captivating infographic to influence news and travel companies to discuss the topic and entice audiences to share it across their social media platforms.

Blue check mark logos on a heap on a table. Copy space. Verification concept

The Outcome

Our campaign generated an additional 65,300 Twitter followers for Opodo, as well as 22,000 Facebook likes and an overall reach of 86,400 across all social platforms.

Axonn’s data-driven approach was integral in placing content on high-authority websites like Lonely Planet and MoneySavingExpert. The resulting gain in reach provided Opodo with new leads and customers while allowing the business to save money on PPC advertising. This client story highlights the power of strategy in building SEO and organic lead generation.

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