Podcasts & Webinars
If you’ve spent a lot of time producing content like blog posts, email newsletters and videos, and gained some positive results from them, you might be starting to think about other digital marketing opportunities and how they could benefit your brand.
This could be the time to try experimenting with formats like podcasts and webinars, which are an excellent way to diversify your marketing mix and deliver real value to the customer.
Here are some of the key benefits of these content types:
- They give you an opportunity to deliver value to your audience by exploring subjects they’re interested in.
- By demonstrating your knowledge and insights, you strengthen your brand and gain an advantage over competitors.
- They have a personal element that allows you to add a sense of humanity and relatability to your brand.
- They can be promoted in blog posts, emails, social media updates and other content, which will raise awareness of your business and drive traffic to your website.
Axonn offers a range of services that can help you derive maximum value from podcasts and webinars.
We can support you with developing ideas and planning the production of podcasts, or in some of the technical elements involved in recording a webinar.
Thanks to our background in video production, we can also take existing webcam footage and edit it to create a more polished, engaging end result, for use in anything from internal communications to email marketing.
Contact us to discover how we can help you realise the marketing benefits of podcasts and webinars.