Product videos are a great way to showcase the most attractive benefits of your product offering and give customers a strong incentive to buy from you.
One of the key features of video that makes it an ideal format to demonstrate your products is its inherently visual nature. Research has shown that visual content is more likely to engage people’s attention and help them retain information than other formats like text.
When showcasing a product, a video can help potential buyers see at a glance what may otherwise take a lot of time and effort to explain with text or images alone.
One of the most common uses for product videos is to show off the features and capabilities of physical goods, which is something that’s particularly important for brands like retailers.
This can start with giving your customers a clear, three-dimensional idea of what the product looks like, including size and shape, which even the most high-resolution still imagery can have trouble getting across.
Video can be used to showcase specific features as part of a how-to guide or other tutorial to help customers make the most of their purchase. It can also help to highlight features or aspects of the product that might otherwise go unnoticed.
However, video content is also well-suited to introducing customers to services, which can often be more abstract concepts. Turning these into clear, real-world examples that your customers can relate to is a great way for a provider to illustrate the benefits of their offerings.
You could think of some imaginative ways to represent your service visually, or produce a video of someone using it and demonstrating its key features and advantages. Using real-world examples that can show how it can save users time or money will also go a long way.
Best practices for effective product videos
A good video needs to do more than just walk users through a product or service’s functionality, however. Here are a few best practices that can help increase engagement among your audience and help your product videos hit the mark:
- Tell a story: Rather than using video to simply show your product to your audience, think about how you can put it in context and create a narrative that will capture your audience’s interest.
- Keep it short: Short videos are more likely to grab people’s attention and hold it for the entire running time. Knowing you have to keep it brief will also help to focus your thinking on the most important points to convey.
- Include a human element: Adding a sense of humanity and relatability to your product videos is definitely a good idea if you’re looking to build stronger brand connections with your audience.
Axonn offers support
If you’re struggling to come up with ideas for your product videos or need some support in planning and producing them, Axonn has the experience and capabilities to help.
We can recommend the most effective type of video for your product or service and manage every aspect of production to ensure you’re showing off your business in the best possible light.