Product videos are a great way to showcase the most attractive benefits of your product offering and give customers a strong incentive to buy from you.
One of the key features of video that makes it an ideal format to demonstrate your products is its inherently visual nature. Research has shown that visual content is more likely to engage people’s attention and help them retain information than other formats like text.
Here are a few best practices that could help your product videos hit the mark:
- Tell a story: Rather than using video to simply show your product to your audience, think about how you can put it in context and create a narrative that will capture your audience’s interest.
- Keep it short: Short videos are more likely to grab people’s attention and hold it for the entire running time. Knowing you have to keep it brief will also help to focus your thinking on the most important points to convey.
- Include a human element: Adding a sense of humanity and relatability to your product videos is definitely a good idea if you’re looking to build stronger brand connections with your audience.
Physical products are clearly well-suited to video demonstrations, but the format can prove just as useful if you’re a service provider.
You could think of some imaginative ways to represent your service visually, or produce a video of someone using it and demonstrating its key features and advantages.
If you’re struggling to come up with ideas for your product videos or need some support in planning and producing them, Axonn has the experience and capabilities to help.
Contact us to start a conversation.