THE RATE OF CHANGE IN THE MARKETING INDUSTRY IS ACCELERATING WITH EACH PASSING YEAR, AND 2025 LOOKS SET TO BE NO DIFFERENT. In an effort to find out how B2B professionals feel about the state of the sector right now, we surveyed our fellow attendees at the 2024 B2B Marketing Expo. You can read what […]
Improving your brand’s visibility in search results is a critical part of any digital marketing campaign. But there’s more than one way to do this. Understanding the various options, seeing how they relate to each other and knowing about the differences are essential first steps on the road to search marketing success. One of the […]
“In the advancing landscape of AI search, the power of your content lies in its ability to connect with real human queries.” -Shreya, Senior SEO & Analytics Executive at Axonn This report explores the concept of Search GPT, its implications for search results, and strategies businesses can implement to rank in search suggestions provided by […]
Domain authority has an impact on your website’s keyword rankings. So what is it and how can you improve yours to ensure the best SEO results? Many different factors feed into your domain authority score, creating a snapshot of the strength of your website in relation to its competitors. The higher your score, the more […]
Summary SEO is an essential part of any brand’s marketing strategy. But are you keeping up with the times? Axonn’s Head of Production Chris Littley and Senior SEO & Analytics Executive Shreya Mankar explain how SEO has evolved over the years and what you need to do to update your tactics accordingly. The evolution of […]
For a long time, searching something online has been to ‘Google’ it, so what does the landmark legal ruling that the search engine giant acted as a monopoly mean for the future of SEO? Some 5.9 million Google searches are performed every minute, demonstrating just how ingrained our use of the search engine is into […]
E-E-A-T is a handy way to remember the key criteria Google uses to rate quality content. Optimising for E-E-A-T will turbo boost your SEO efforts. For many years, marketers used the E-A-T framework from Google’s Search Quality Rater Guidelines to demonstrate a brand’s trustworthiness in the eyes of the search engine. More recently, an extra […]
At the end of May 2024, there was a leak of Google documents, which has now been verified as authentic. What did it tell us? Ever since the dawn of search engine optimization (SEO), marketers have done everything they can to try and understand Google’s mysterious algorithm, vying for the top spots in its search […]
Google is considering putting new AI-powered features behind a paywall in a move that could have far-reaching implications for SEO. If the search giant starts charging for premium features it will be the first time any of its core products have been behind a paywall. The proposed shake up of the business model could change […]
Links are often overlooked, but they’re an important part of SEO, so you need to know how to use them correctly. In fact, great linking – in all its forms – could be the difference between you and your competition. Once you understand the nuances and how to utilise links to their full potential, you’ll […]