Shutters and red door in blue wall


Shutters and red door in blue wall

Will Google put AI features behind a paywall?

Google is considering putting new AI-powered features behind a paywall in a move that could have far-reaching implications for SEO. If the search giant starts charging for premium features it will be the first time any of its core products have been behind a paywall. The proposed shake up of the business model could change […]

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Axonn Blog

Everything you need to know about links

Links are often overlooked, but they’re an important part of SEO, so you need to know how to use them correctly. In fact, great linking – in all its forms – could be the difference between you and your competition. Once you understand the nuances and how to utilise links to their full potential, you’ll […]

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Axonn Blog

Is SEO without data just guesswork?

There are many SEO techniques you can employ, but without data you’ll have varying success. Data-driven SEO is the most effective way to get guaranteed results. Search engine optimisation (SEO) aims to improve the visibility of a website, but up to 80 per cent of site changes designed to boost rankings have no impact or […]

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Axonn Blog

Are you maximising your Google Business Profile?

At Axonn, we love finding the little SEO tasks that can help organisations be found and optimising your Google Business Profile is one of them. Often overlooked, maintaining this information panel is essential for business visibility in Google Search and Google Maps. What’s more, it’s free to do and gives you the power to manage […]

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Axonn Blog

Local SEO and international SEO: What’s the difference?

That’s right, there are two types of location-based SEO and the way you approach improving your results in search will depend on which one you want to target. Most businesses are aware of the importance of search engine optimisation (SEO), but many don’t know the difference between local and international SEO. Many factors will play […]

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Axonn Blog

Google launches SEO Made Easy YouTube series

Google has launched the first episode of its new YouTube series SEO Made Easy. While the search engine has been notoriously tight-lipped in the past about its algorithm and which practices help to put content at the top of its results pages, this could be an interesting peek behind the curtain. What is it? The […]

In-depth Content

Google Search Generative Experience: what do marketers need to know?

Artificial intelligence will have an increasingly pronounced impact on the world in the coming years, and marketing certainly won’t be insulated from its effects. Summary Google’s Search Generative Experience could shape the SEO landscape in the near future, so make sure you’re up to speed with what it is, what it could mean for your […]

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In-depth Content

The benefits of local SEO for growing your business

SEO is about more than getting you seen online – it’s about ensuring you’re being found by the right people. That’s why local SEO is a critical part of any digital marketing strategy. Summary Get the answers you need to some of your biggest questions about local SEO, including why it’s important, the specific benefits […]

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In-depth Content

Does your business need to hire a search engine marketing consultant?

Summary If you want to bring more traffic to your website but don’t know how, you could benefit from working with a search engine marketing consultant. On this page, we explore what this approach entails and the results it could deliver for your business. The overarching goal of search engine marketing is to boost a […]


YouTube dips its toe into AI with auto-generated summaries

Everyone’s talking abouT AI, right?! And of course, we’re all intrigued about the impact it’s going to have on content marketing. There are so many questions, the biggest of which is will it replace all the clever and creative SEO experts out there. While that still seems a long way off, the big players, and […]