The Content MarketerThe Content Marketer

Christmas ads 2016: Social listening data proves the winner

Analysis

Christmas ads 2016: Social listening data proves the winner

Social listening proves the winner of the Christmas ad battle

Analysis

Social listening proves the winner of the Christmas ad battle

Digital Industry

Did Facebook, filter bubbles and fake news elect Trump?

by Axonn
It pays to be prepared: What do you need to know about digital marketing in 2017?

Digital Industry

It pays to be prepared: What do you need to know about digital marketing in 2017?

How John Lewis stole Christmas

B2C

How John Lewis stole Christmas

Penguin 4.0 recovery: Marketers, be like racer snakes

Digital Industry

Penguin 4.0 recovery: Marketers, be like racer snakes

Digital Industry

The GBBO effect: How cake and Mary Berry have won the internet

by Axonn
Content marketing 2012 – 2016: then and now

Digital Industry

Content marketing 2012 – 2016: then and now

Why brand loyalty and reputation matter in the modern world

Digital Industry

Why brand loyalty and reputation matter in the modern world

The Kardashian factor: How you should be using sponsored content

Strategy

The Kardashian factor: How you should be using sponsored content

Pokemon Go: the first three months

Digital Industry

Pokemon Go: the first three months

How persona profiles help with social targeting

Strategy

How persona profiles help with social targeting

Why would a company join Travel Massive?

B2C

Why would a company join Travel Massive?

Frank Ocean’s masterclass in teaser marketing

Creative

Frank Ocean’s masterclass in teaser marketing

When’s the perfect time for a meeting?

Digital Industry

When’s the perfect time for a meeting?

Instagram Stories: Is Snapchat the new Betamax?

Digital Industry

Instagram Stories: Is Snapchat the new Betamax?

Digital Industry

Stop your content getting a soggy bottom: What your brand can learn from GBBO

by Axonn
How to use digital to appeal to an older audience

Strategy

How to use digital to appeal to an older audience