Why a technical SEO agency is essential in getting you noticed in 2025

It’s clear that search engine optimisation (SEO) is more important than ever. In an environment where AI-driven queries and zero-click marketing are having a major impact on traffic for many brands, it’s critical that firms stand out in these results and attract relevant, high-quality traffic from visitors who are more likely to convert.

But to do this, you need much more than just the right keywords. One element that’s set to be especially important in the coming months and years is strong technical SEO. This is essential in enabling Google and others to crawl and index your site effectively and ensures you stand the best chance of improving your SERP ranking.

With Google rolling out its new AI Mode and other generative AI platforms like ChatGPT increasingly being used as search platforms to answer queries, it’s important to remember that it’s not just people who are conducting searches. As such, technical SEO will be more important than ever in boosting visibility.

What is technical SEO?

Technical SEO refers to a range of behind-the-scenes tweaks and optimisations you can make to your site to improve its browsability for both human users and search engine crawlers. Without this, it doesn’t matter how good your content is – if Google can’t find or fully understand it, the site won’t appear in search rankings. 

6 essential elements of effective technical SEO

To conduct effective technical SEO, there are a few key elements you need to consider. Some of the most important factors every site must get right include:

1. Site architecture: Organise pages with a clear hierarchy to aid navigation and indexing.

2. Page speed and performance: Search engines and users alike prefer fast-loading pages. Optimise load times with compressed assets and caching.

3. Mobile optimisation: Mobile devices account for more than half of all browsing, so ensure your site is fully responsive for these users.

4. Crawlability: Submit sitemaps, ensure there are no broken links and avoid ‘orphaned’ pages with few or no links.

5. Schema markup and tagging: This consists of code that helps structure your pages and allows search engines to interpret your content accurately.

6. HTTPS and site security: Ensure you have an up-to-date SSL certificate to protect users and boost search rankings.

Why technical SEO needs to be considered from the start

Getting technical SEO right isn’t something that can be relegated to an afterthought. It needs to be embedded in the process of building your online presence right from the start. 

Many decisions that impact how well search engines can crawl and rank your pages need to be made during development – not after launch. Delaying technical SEO planning can lead to costly retrofits. 

For instance, having a clear site architecture that organises pages in a logical, easy-to-navigate way is an essential aspect of technical SEO and is something that needs to be defined in the initial stages of designing a website, as it can be almost impossible to go back and do this later without a major rebuild.

Key reasons you should work with a technical SEO agency

All of these demands can prove highly challenging, especially for time-poor businesses and those with limited specialist knowledge. As technical SEO blurs the boundaries between marketing and web development, it can be tricky to determine which teams within a business should take the lead on this and where responsibilities lie.

Turning to a technical SEO agency can help address these challenges. A partner like Axonn will consider this at every stage of the content marketing process, from initial website build projects to designing structured campaigns incorporating clear internal linking strategies.

Agencies can also use specialised tools to conduct site audits, identify any issues and put in place clear plans for remedying problems. They can also manage ongoing maintenance and site health checks to ensure online resources stay up to scratch as they grow.

All this can provide essential peace of mind that your site is in good hands, leaving you free to focus on growing your brand. In an age where robots will account for more web activity than ever, good technical SEO is a critical foundation for ensuring your site stays competitive in a changing environment, and the right partner can ensure this is done successfully.

Want to know more about how to craft an effective technical SEO strategy for 2025? Get in touch with our team today.