Summary Discover the key B2B content marketing trends for 2025, from AI and interactive formats to data-driven strategies. Learn how to engage modern buyers, align with sales, and boost ROI with targeted, high-impact content that converts at every stage of the funnel. The content marketing landscape has been shifting rapidly over the last 12 months […]
Summary A strong content marketing strategy remains vital in 2025 for standing out and achieving marketing goals. This guide outlines eight essential steps, key trends like AI and short-form video, and common mistakes to avoid, ensuring marketers align strategies with business goals and maximise ROI through data-driven planning and execution. Is content marketing still essential […]
The Axonn team attended the B2B Marketing Expo recently, with the aim of connecting with those in the industry, learning everyone’s marketing predictions for 2025 and growing our network. We had representatives from all over the business – creatives, strategy and account management – but what did they learn? Tom Evans, head of creative, said: […]
We’d love to chat to you at the upcoming B2B Marketing Expo 2024. Here at Axonn we’re gearing up for the marketing event of the year and we’re looking forward to chatting to as many of you as possible. The B2B Marketing Expo 2024 will run on November 27th and 28th at the ExCel in […]
Lead generation has long been considered a top priority for marketers, with gated content among the most successful techniques for achieving it, especially in the B2B sphere. Now, against a backdrop of the increased emphasis put on SEO and site traffic, we ask if it’s time to abandon gated content. Or, should this method of […]
Summary Dan Cartwright is Axonn’s Head of Strategy. In this piece, he talks about some of the unethical tactics he’s seen marketing agencies use over the years, what problems these can cause for clients, and what businesses should be looking for in a partner. A lot of firms will turn to agencies for help with […]
Eliminate these most commonly made mistakes in your business blog and you’ll find you improve your reach, engagement and lead generation. Content marketing trends come and go, but one that remains constant is blogging. According to Hubspot, companies with an active blog get 55 per cent more website visitors, 67 per cent more sales opportunities […]
Content creation gets a lot of attention, but there’s more to successful content than simply publishing it. There are steps you need to take minutes, hours, weeks and even months after it’s gone live to ensure you’re making the most of it. Firstly, you need to ensure your content gets seen, then you need to […]
Feedback is an essential part of content creation, so it’s important to work with an agency that values this crucial step. What’s more, it’s worth scrutinising how the process of client feedback is handled before deciding on which marketing agency to use. After all, you’re likely to repeat the task of giving feedback multiple times, […]
Personalisation is nothing new in the world of marketing, but its uses are constantly changing. Brands now need to find the balance between delivering a personalised experience and respecting boundaries, especially in terms of data. As we head into 2024, customers are becoming more aware of the value of their data. While fewer are keen […]