Planning and launching a digital marketing campaign is an ambitious, often challenging undertaking that requires a lot of careful thought and research. There’s a lot of noise and activity in the digital space, which you’ll need to cut through if you want to connect with your target audience and gain some tangible returns from your […]
Working with a marketing agency consultancy
Bringing a marketing agency consultancy on board is the next step in your marketing journey. It’ll make sure you’re
up to date on the best practices and have all the knowledge, tools and technologies for success at your fingertips.
Every business is at a different stage of its digital marketing life, so you can expect bespoke advice, whether you are in need of a strategy or tips for improving an existing one. The agency will discuss your content marketing goals, the ethos of your brand awareness and the best marketing channels for your organisation.
What is a digital marketing consultancy?
A digital marketing consultancy is a full-service agency that will guide you through all of your marketing needs. Every action is based on the bigger picture – a set of business goals and aims agreed from the start – and woven together to maximise everything from online and email marketing to paid search.
What does a marketing consultancy agency do?
Working with a digital marketing agency allows you to tap into the knowledge of an experienced team. They will help you understand the techniques required to excel in marketing your business from the initial formation of goals right through to measuring results and interpreting Google Analytics.
How do marketing consultants work?
When it comes to working with a digital marketing consultancy, it’s worth thinking of it as a partnership. An effective consultant will help you with every aspect of your online advertising and marketing to improve engagement with your audience and drive traffic to your website.
Marketing consultants work in a very systematic fashion, moving through all the necessary steps to success. This includes establishing goals, auditing your current practices, implementing a digital marketing strategy, creating materials and setting up Google Analytics to monitor your progress.
It’s vital to put the foundations in place before moving onto the next stage of your marketing journey, otherwise you’ll find your efforts can’t fulfil their potential. Many businesses set up elements of content marketing and paid search themselves but require a digital agency to bring them all together and pull in the same direction.
What services do marketing consulting firms offer?
Digital marketing services are far-reaching, but some of the services include:
- Website and marketing audits
- Website design and build
- Content marketing
- Search engine marketing
- Email marketing
- Social media management
- PPC services
- Analytics and measurement
- Goal and KPI setting
Why work with a marketing consultancy?
Whether you’re a small business or a big business, you can benefit from working with a marketing expert or two. If your in-house efforts seem to be going well you may wonder why you need to work with a marketing consultancy, but once you employ such services, you’ll suddenly understand how they can supercharge your goals.
Who needs a marketing agency?
You need a marketing consultant! That’s right, all organisations can benefit from receiving help from outside of their team. Not only will you be calling in the experts, but you’ll also obtain perspective from an objective point of view.
Of course your employees think your products or services are the best in the industry, but that doesn’t mean they know how to convey this to your target audience. Get advice on your next marketing campaign from someone who understands the landscape and is up-to-date on the very best practices to achieve results.
Is it worth getting a marketing agency?
Let’s talk about return on investment (ROI) for a minute. A marketing agency may be an expense you feel you can’t afford, especially if you’re running a small business. In reality, you can’t afford not to hire a consultant, as it’s the only way to compete effectively with the larger players.
With the right marketing strategy and keyword research, you could find your business punching high above its own weight. Want to outrank your top competitors and the big names in your industry on keyword terms? It’s possible, but not on your own; you’ll need a marketing consultant for that.
Does Axonn work with international clients?
Axonn is a top marketing consultancy that works with clients all over the world. We have a positive impact on the marketing efforts of businesses across the UK, Europe and in the US. Our translation services allow organisations to offer quality content to all markets where they have a presence, making us your one-stop-shop for all your digital marketing needs.
Let’s hit your marketing goals faster
Let’s face it, when it comes to marketing, it’s all about identifying those goals and hitting them every single time. Whatever your marketing objectives and the form they take – from sales goals to SMART goals and everything in between – we know how to meet them in a systematic and proven manner.
When trying to justify content marketing spend to the key decision makers at your organisation, it’s the goals that will provide the cold hard data. You will be able to present your objectives to them and show how Axonn has helped you hit these marketing goals faster than ever.
What skills will a marketing consultancy have?
One of the best things about a marketing consultancy is the breadth of skills on offer. Many agencies have large teams and a selection of departments that specialise in all areas of digital marketing. They will work together to bring all the vital elements in line to smash your content marketing goals.
Make sure you’re working with a marketing agency consultancy that has expertise in all of the following areas:
- Graphic design
- Technical SEO
- Email marketing
- Competitor analysis
- Content marketing
- Social media management
- Google Analytics
- Business goal development
- Inbound marketing
- Video production
- Website design
- CRM integration
- Cohesive marketing campaigns
How does the process of working with a marketing consultancy begin?
If you’ve never worked with a marketing agency before, the process can seem somewhat alien. Don’t worry, it’s the consultancy’s job to put you at ease and walk you through the necessary steps. If you don’t feel you’re getting enough support, then perhaps you haven’t chosen the right digital marketing consultancy for you.
The great news is that if you’re reading this then you’ve already taken the first step towards achieving your content marketing goals. Learning about what a marketing agency is and how it can help you is the real beginning of establishing a productive relationship.
While we’d love you to make Axonn your marketing partner, we encourage you to see what’s out there and find out what agencies are offering. We’re confident we can live up to that scrutiny and help you set and achieve your marketing objectives in a timely fashion.