Summary Attribution modelling should be a top priority for B2B marketers. In this article, Axonn’s Head of Strategy Dan Cartwright and Strategy Team Lead Ronil Mutha explore: If you want to improve your lead generation, it’s vital to be aware where your traffic is coming from. Understanding how people find your business and the route […]
As third-party cookies are phased out, we ask what techniques are available to fuel targeted data-led marketing. The best digital marketing is tailored to individual users’ preferences, but for years, this has relied on the use of third-party cookies. As the internet has aged, its audience has become more savvy and less inclined to give […]
Michelin is making a move that could result in the biggest shake up of hotel marketing in recent times. Known as the authority on where to eat, Michelin has unveiled its new rating system and this time it will be applied to hotels. For years, there has been a certain amount of ambiguity about what […]
Summary Investing in paid search management services can lead to a range of benefits for your business, including stronger understanding of your audience and more efficient use of your budget. Read on to find out more about these services and how they can help you. There are lots of options for digital marketers to boost […]
According to Statista, there are 4.3 billion email users in 2024. You should be marketing to them. Yes, there are newer, flashier platforms to tap into, but the truth is that email marketing is still a lucrative channel and should not be overlooked. But, like all things in this arena, there are ways to do […]
Newsletters are having a moment. You’ve probably noticed your favourite brands encouraging you to sign up to theirs, so it’s time you added one to your marketing mix. In a world where there are new social media networks popping up all the time and Google is adding AI to its search ads, email marketing may […]
A well-crafted campaign can be undermined by a lack of or weak call-to-action (CTA). After hours of work and many winning elements all being brought together, missing this crucial part of the process can stop your leads from converting or potential customers moving through your website. So often, the CTA is an afterthought or an […]
As we start 2024, it’s very easy to be drawn into all of the new year; new you rhetoric. Yet in the world of digital marketing it’s important to build on previous successes and not begin everything afresh. Solid content marketing strategies take time to develop. All the information you gathered in 2023 about what […]
Keeping your brand relevant means constantly updating its online presence. Posting blogs and articles on your website and rich content to social media is a good place to start, but cohesive marketing is needed to make such activity much more strategic. A digital campaign is more than just a collection of online posts. It requires […]
Summary Few things help your brand stand out online as much as video. Here’s how you can quickly reach new customers and grab their attention with the help of an expert video marketing agency. MAKING AN IMPRESSION WITH VIDEO Doing this right is another matter. While anyone can pull out their iPhone and hit record […]