Michelin is making a move that could result in the biggest shake up of hotel marketing in recent times. Known as the authority on where to eat, Michelin has unveiled its new rating system and this time it will be applied to hotels. For years, there has been a certain amount of ambiguity about what […]
Summary Investing in paid search management services can lead to a range of benefits for your business, including stronger understanding of your audience and more efficient use of your budget. Read on to find out more about these services and how they can help you. There are lots of options for digital marketers to boost […]
According to Statista, there are 4.3 billion email users in 2024. You should be marketing to them. Yes, there are newer, flashier platforms to tap into, but the truth is that email marketing is still a lucrative channel and should not be overlooked. But, like all things in this arena, there are ways to do […]
Newsletters are having a moment. You’ve probably noticed your favourite brands encouraging you to sign up to theirs, so it’s time you added one to your marketing mix. In a world where there are new social media networks popping up all the time and Google is adding AI to its search ads, email marketing may […]
A well-crafted campaign can be undermined by a lack of or weak call-to-action (CTA). After hours of work and many winning elements all being brought together, missing this crucial part of the process can stop your leads from converting or potential customers moving through your website. So often, the CTA is an afterthought or an […]
As we start 2024, it’s very easy to be drawn into all of the new year; new you rhetoric. Yet in the world of digital marketing it’s important to build on previous successes and not begin everything afresh. Solid content marketing strategies take time to develop. All the information you gathered in 2023 about what […]
Keeping your brand relevant means constantly updating its online presence. Posting blogs and articles on your website and rich content to social media is a good place to start, but cohesive marketing is needed to make such activity much more strategic. A digital campaign is more than just a collection of online posts. It requires […]
Video is one of the most effective methods of boosting your content marketing. It’s attention-grabbing and lets you quickly get across who you are and what you’re all about. Making an impression with video Doing this right is another matter. While anyone can pull out their iPhone and hit record to get an HD video […]
Bringing a marketing agency consultancy on board is the next step in your marketing journey. It’ll make sure you’re up to date on the best practices and have all the knowledge, tools and technologies for success at your fingertips. Every business is at a different stage of its digital marketing life, so you can expect […]
Are you considering outsourcing your digital marketing to an agency? Making the decision can be challenging and there are a lot of factors to think about before you sign any contracts. But one thing’s for sure: if you decide to work with a digital agency, you can guarantee that the payoff will be worth it. […]