Search engines prioritise high-quality content with strong engagement, so the more shareable and authoritative your content, the better placed you’ll be.
SEO success will give you the search engine visibility you need to:
- Bring in new leads
- Build your brand
- Become a trusted voice in your industry
- Generate revenue
The perfect tool to keep your website fresh and up-to-date, demonstrate your knowledge of key topics and answer your customers’ most urgent questions. Populating your blog with high-quality content is also a great way to earn backlinks and attract returning visitors.
The benefits of blogs include:
- Increasing shareability
- Maintaining a fresh website
- Attracting traffic
- Telling your story
For when you want to embark on an in-depth exploration of a subject that warrants more attention than you’re able to give it in a standard blog post. These pieces really give your brand a chance to show off its expertise and become a thought leader in your industry.
Use of long-form articles is great for the following:
- Building trust and authority
- Generating backlinks
- Improved search visibility
- Boosting conversions
Guides and eBooks
When you really want to go deep into a topic and combine your own insights with plenty of data, statistics and some compelling visual elements, a downloadable guide or eBook is the way to go. Like long-form articles, these demonstrate your authority and thought leadership, but offer more value to readers.
Benefits of these downloadable assets include:
- Positioning you as a high-level thought leader
- Providing solid leads
- Creating linkable ‘hero’ assets for wider campaigns
Fast becoming the whole world’s favourite type of content, videos are invaluable for marketing because they’re fun, flexible and easy for the customer to digest. Well-optimised video content boosts your SEO efforts and delivers a positive user experience, as well as being great for condensing a lot of information into a clear, easily-digestible format.
Video content is ideal for the following:
- Increasing clickthrough rates and time on page
- Sharing on social to drive organic traffic
- Improving your reach
If you have a lot of facts and figures you’re keen to get across to your customers, an infographic lets you do it in the most visually engaging way. This type of content is highly shareable and can help you earn those all important backlinks – a key SEO ranking factor.
Other advantages of infographics include:
- Boosting brand awareness
- Offering results for visual searches
- Telling stories in a more engaging way