LinkedIn currently boasts more than 900 million users worldwide, with over 65 million of those being decision-makers for their respective organisations. The channel’s popularity has continually grown throughout the last few years and isn’t showing any signs of slowdown. With its expansive and diverse audience, it’s no surprise that advertisers want to use the platform […]
The proliferation of social media networks means there’s no shortage of channels to get your marketing message Across. If your business operates in the B2B space, however, there’s just one social platform that specifically targets professionals and that’s LinkedIn. With some 930 million members across more than 200 countries and territories globally, LinkedIn should be […]
LinkedIn is a powerful marketing tool for social media advertising. Using the platform, you can target professional audiences, hone in on specific demographics or behaviours and directly push your products or services to business decision-makers. According to the company itself, audiences that view brand and acquisition messages on LinkedIn are six times more likely to […]
Social media has become an inescapable part of the digital marketing mix, but there’s only so far you can get with organic content ALONE. According to Statista, ad spending in the global social media market is projected to reach $207.10bn (£165.83bn) by the end of 2023. If your competitors are all out there bidding on […]
Like many things on social media, it started with one invitation to the Instagram Broadcast Channel of a followed account and suddenly it became a tsunami. Instagram users have been inundated with requests to get on board with the new feature, which was only launched in the UK on September 19th. So, what is it […]
A tourist island in Finland has bucked the trend and gone completely phone-free. As a traveller, you’ll probably fall into one of two camps: a) That sounds like bliss, sign me up or b) But how will I capture my holiday and flaunt it on social media? As a marketer, however, there are wider considerations. […]
In the modern world, digital advertising is one of the most important aspects of any organisation’s marketing strategy. As companies grow, many choose to invest in placing content on online platforms such as Google and Meta to boost brand awareness, generate leads and drive conversions. One social media advertising medium that shouldn’t be overlooked is […]
For any business, content marketing is the key to attracting, engaging with and retaining your target audience. The need for content marketing Customers want valuable content and the demand for it has increased over the last few years, with a ReadWrite survey showing that 66 per cent of millennials admit to having higher expectations from […]
Meta’s Twitter alternative will be linked to Instagram, allowing users to transfer their handle and contacts across automatically.
For businesses that market themselves to other businesses, LinkedIn is the perfect social media platform. It consists of 930 million users all there to grow their professional network and interact with others in their industry. Once you get started, LinkedIn business-to-business (B2B) marketing is fairly intuitive. The platform’s features and advertising tools are designed to […]