Social media is an essential part of digital marketing and a source of enormous opportunity for businesses of all sizes. The challenges posed by social media Social media can be a very rewarding area on which to focus your content marketing activities. However, there are many challenges associated with this, and getting results in this […]
Summary Social media offers endless potential to build your brand and engage with your audience. If you’re currently falling short in this space, read on for some ideas and insights into how you might be able to improve your social media marketing. For any business, content marketing is the key to attracting, engaging with and […]
Social media should be front and centre in any company’s marketing strategy. X, formerly known as Twitter, in particular, offers huge potential to strengthen your brand, engage with your audience and build a following that drives you to higher levels of success. If you’re not currently getting results from this social media platform, it’s worth […]
Summary Is LinkedIn a core part of your marketing activities? Make sure you’re prepared to take full advantage of the platform with a strategy that clearly outlines your campaign plans, primary goals and the methods that will help you achieve them. The proliferation of social media networks means there’s no shortage of channels to get […]
Summary Discover what you need to know about the various ad formats available on LinkedIn, so you can plan a strategy that leads to increased brand awareness, higher levels of engagement and consistent ROI on the world’s top social media platform for professionals. LinkedIn is a powerful marketing tool for social media advertising. Using the […]
For any business that (for whatever reason) is still unsure about the enormous benefits to be gained from using social media to connect with customers, here are some eye-opening stats for you: If you’re well aware of the potential of social media channels but just don’t know how to make the most of it, here […]
Social media is a dominant force in the digital landscape to penetrate new markets and reach ideal customers where they’re already spending their time. Why social media marketing matters Whether you choose to focus on paid advertising (also called PPC advertising), organic social media marketing, or a combination of both – there’s plenty of scope […]
Social media has become an inescapable part of the digital marketing mix, but there’s only so far you can get with organic content ALONE. Summary Paid social media advertising can deliver powerful returns, but only if you have an effective strategy. Find out what you need to focus on to get results from your social […]
Social media can be your business’ shop window, but understanding what works best to drive engagement with your audience takes experience and know-how. The importance of social media management More than half of the global population – some 4.33 billion people – now use social media, with Facebook alone registering over three billion active users […]
Every business is unique, and your social media and content marketing strategies should reflect what distinguishes you from your competitors. When the time comes to rethink your social media strategy and plan a fresh approach to your promotional activities, consider the following questions and priorities to set yourself on the right track. 1. What are […]