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Axonn Blog

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Content Marketing

Common underhand marketing tactics to look out for – and how to avoid them

Summary Dan Cartwright is Axonn’s Head of Strategy. In this piece, he talks about some of the unethical tactics he’s seen marketing agencies use over the years, what problems these can cause for clients, and what businesses should be looking for in a partner. A lot of firms will turn to agencies for help with […]

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Content Marketing

Mistakes you’re making with your business blog

Eliminate these most commonly made mistakes in your business blog and you’ll find you improve your reach, engagement and lead generation. Content marketing trends come and go, but one that remains constant is blogging. According to Hubspot, companies with an active blog get 55 per cent more website visitors, 67 per cent more sales opportunities […]

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Social Media

Instagram’s algorithms explained

We often hear people talk about the Instagram algorithm as if it’s some sort of mystery monster that lurks under the bed. In reality, it’s not one singular algorithm, but a selection of algorithms, classifiers and processes that each have their own purposes. How do we know? Well, Instagram published an explanation about how its […]

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Digital Campaigns

5 stars or 3 keys? How Michelin is shaking up the world of hotel marketing

Michelin is making a move that could result in the biggest shake up of hotel marketing in recent times. Known as the authority on where to eat, Michelin has unveiled its new rating system and this time it will be applied to hotels. For years, there has been a certain amount of ambiguity about what […]

Social Media

Why your content strategy needs social listening

A solid content strategy is essential for success – and social listening can play a crucial role in the creation and development of your strategy. Imagine this: you’re the marketing manager of a travel brand, your website has just been redesigned, your blog is looking beautiful and your social media channels are primed and ready. […]

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Digital Advertising

What it means to work with a LinkedIn advertising agency

If you want to venture into the world of LinkedIn advertising but feel overwhelmed by the idea, working with a LinkedIn marketing agency could be the answer you’re looking for.  Research shows that LinkedIn is 277 per cent more effective for generating quality leads than other social media platforms such as Facebook and Twitter. In […]

Development Services

How to use social listening when building a new website

Many people like to share anything and everything about their lives on social media. They vent, they celebrate, they complain, they share their interests and passions, and in many cases, they don’t think twice about the things they post on their favoured social channels. But from a marketing perspective, the never-ending stream of tweets, Facebook […]

Social Media

How to drive success in social media engagement

For any business that (for whatever reason) is still unsure about the enormous benefits to be gained from using social media to connect with customers, here are some eye-opening stats for you: If you’re well aware of the potential of social media channels but just don’t know how to make the most of it, here […]

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Will Google put AI features behind a paywall?

Google is considering putting new AI-powered features behind a paywall in a move that could have far-reaching implications for SEO. If the search giant starts charging for premium features it will be the first time any of its core products have been behind a paywall. The proposed shake up of the business model could change […]

Social Media

5 steps to a stronger content and social strategy

Every business is unique, and your social media and content marketing strategies should reflect what distinguishes you from your competitors.  When the time comes to rethink your social media strategy and plan a fresh approach to your promotional activities, consider the following questions and priorities to set yourself on the right track. 1. What are […]