Key takeaways Google Ads is one of the most powerful paid advertising platforms available to marketers. Through this, you can ensure your search and display advertising is distributed to an audience of billions of internet users every day, with a range of targeting tools to ensure you’re being seen by the most relevant target audiences. […]
Key takeaways Pay per click, or PPC, is one of the most common forms of paid advertising for any marketing pro. Whether you’re a small firm or a multinational enterprise, this is a tried and tested way to get your brand noticed, drive traffic to your website and increase conversions. However, it takes time and […]
Key takeaways In previous years, when someone needed a service – whether it be an electrician, plumber or window cleaner – their first port of call may well have been a resource like the Yellow Pages. Today, however, they’re far more likely to head to Google, with a search that ends with the phrase “near […]
E-E-A-T is a handy way to remember the key criteria Google uses to rate quality content. Optimising for E-E-A-T will turbo boost your SEO efforts. For many years, marketers used the E-A-T framework from Google’s Search Quality Rater Guidelines to demonstrate a brand’s trustworthiness in the eyes of the search engine. More recently, an extra […]
As third-party cookies are phased out, we ask what techniques are available to fuel targeted data-led marketing. The best digital marketing is tailored to individual users’ preferences, but for years, this has relied on the use of third-party cookies. As the internet has aged, its audience has become more savvy and less inclined to give […]
Lead generation has long been considered a top priority for marketers, with gated content among the most successful techniques for achieving it, especially in the B2B sphere. Now, against a backdrop of the increased emphasis put on SEO and site traffic, we ask if it’s time to abandon gated content. Or, should this method of […]
At the end of May 2024, there was a leak of Google documents, which has now been verified as authentic. What did it tell us? Ever since the dawn of search engine optimization (SEO), marketers have done everything they can to try and understand Google’s mysterious algorithm, vying for the top spots in its search […]
Consent Mode is a way to ensure you’re respecting users’ choices pertaining to their personal data and communicating them to Google. Marketers have long known the value of data and now customers have come to understand it too. As a result, regulations have been put in place to ensure businesses are using and protecting data […]
Grok is X’s answer to Stories, offering news summaries powered by AI. The way that people use X, formerly known as Twitter, has changed in recent years and Elon Musk is looking to shake things up once more. A new AI-powered feature, known as Grok, has been added to the platform and rolled out to […]
Eliminate these most commonly made mistakes in your business blog and you’ll find you improve your reach, engagement and lead generation. Content marketing trends come and go, but one that remains constant is blogging. According to Hubspot, companies with an active blog get 55 per cent more website visitors, 67 per cent more sales opportunities […]