Summary Google AI search transforms traditional results into conversational, AI-generated overviews powered by Gemini. Users can see summaries, ask follow-up questions and explore topics faster. The article explains what it is, who can access it, how to enable it and what’s next. Google search is evolving rapidly, moving beyond traditional blue links into a more […]
Summary AI visibility is about being referenced inside AI-generated answers, not just ranking in search results. As AI tools increasingly shape discovery, brands must optimise content for clarity, authority and relevance so AI systems can understand, trust and surface it. AI is rapidly changing how people find information. Users are increasingly asking AI-powered tools to […]
Summary AI search is changing SEO from ranking pages to being selected as part of the answer. To win, content must be clear, structured and trustworthy so AI systems can extract, cite and reuse it. AI SEO focuses on authority, answer readiness and credibility – not just keywords. SEO isn’t dead. It’s just not the […]
Summary AI search engines are evolving rapidly, moving beyond simple answers to deliver accurate, transparent and actionable insights. This article explores what will define the best AI search engines in 2026, how emerging platforms were evaluated, top recommendations for different use cases and the technologies reshaping the future of search. We’re witnessing a huge shift […]
Summary By 2026, AI will shift marketing from isolated tools to intelligent systems that predict, personalise and optimise in real time. From autonomous campaigns and predictive content to conversational search and brand voice models, this article explores the key AI trends shaping the future of marketing and how businesses can prepare strategically. In a span […]
Summary AI is transforming how people discover brands. As users increasingly turn to tools like ChatGPT and Google’s AI Overviews, traditional SEO alone is no longer enough. Generative Engine Optimisation (GEO) helps ensure your content is visible, trusted and referenced by AI-powered search engines. This guide explains what GEO is and how marketing leaders can […]
Summary Display advertising helps brands reach audiences at scale using visual, data-driven ads across websites, apps and platforms. Through programmatic buying, advanced targeting and creative optimisation, display campaigns build awareness, support conversions and reinforce brand visibility. This guide explores display ad formats, costs, targeting options and best practices to help UK advertisers maximise performance and […]
Summary Lead generation ads help businesses turn ad spend into qualified leads by capturing user details directly within platforms like Facebook, LinkedIn and Google. When paired with strong creative, valuable offers and precise targeting, they reduce friction and boost conversions. This guide explains how to choose the right platform, optimise performance and consistently turn clicks […]
Summary AI offers speed and scale, but outages like the one suffered by Cloudflare this month reveal its limits. Effective marketing depends on pairing AI’s capabilities with human judgment, creativity, adaptability and, that all-important ingredient, experience. The potential of AI to transform industries and the entire world is undeniable. From automating simple daily tasks to […]
Summary SEO helps small businesses compete by boosting visibility, attracting local, high-intent leads, and building trust – without heavy ad spend. Success comes from smart keyword use, technical optimisation, local focus, strong content, and quality backlinks. Done well, it delivers long-term, scalable growth. Visibility is everything in today’s digital marketplace. For small and medium-sized enterprises […]