We’d love to chat to you at the upcoming B2B Marketing Expo 2024. Here at Axonn we’re gearing up for the marketing event of the year and we’re looking forward to chatting to as many of you as possible. The B2B Marketing Expo 2024 will run on November 27th and 28th at the ExCel in […]
Improving your brand’s visibility in search results is a critical part of any digital marketing campaign. But there’s more than one way to do this. Understanding the various options, seeing how they relate to each other and knowing about the differences are essential first steps on the road to search marketing success. One of the […]
“In the advancing landscape of AI search, the power of your content lies in its ability to connect with real human queries.” -Shreya, Senior SEO & Analytics Executive at Axonn This report explores the concept of Search GPT, its implications for search results, and strategies businesses can implement to rank in search suggestions provided by […]
Domain authority has an impact on your website’s keyword rankings. So what is it and how can you improve yours to ensure the best SEO results? Many different factors feed into your domain authority score, creating a snapshot of the strength of your website in relation to its competitors. The higher your score, the more […]
For a long time, searching something online has been to ‘Google’ it, so what does the landmark legal ruling that the search engine giant acted as a monopoly mean for the future of SEO? Some 5.9 million Google searches are performed every minute, demonstrating just how ingrained our use of the search engine is into […]
Likes are the most visible way to see if your social media marketing is successful, but they don’t present the whole picture. There are other metrics you should be tracking that are much more useful. These metrics should be tied to your business goals and provide actionable insights to inform your marketing plans going forward. […]
Key takeaways Google Ads is one of the most powerful paid advertising platforms available to marketers. Through this, you can ensure your search and display advertising is distributed to an audience of billions of internet users every day, with a range of targeting tools to ensure you’re being seen by the most relevant target audiences. […]
Key takeaways Pay per click, or PPC, is one of the most common forms of paid advertising for any marketing pro. Whether you’re a small firm or a multinational enterprise, this is a tried and tested way to get your brand noticed, drive traffic to your website and increase conversions. However, it takes time and […]
Key takeaways In previous years, when someone needed a service – whether it be an electrician, plumber or window cleaner – their first port of call may well have been a resource like the Yellow Pages. Today, however, they’re far more likely to head to Google, with a search that ends with the phrase “near […]
E-E-A-T is a handy way to remember the key criteria Google uses to rate quality content. Optimising for E-E-A-T will turbo boost your SEO efforts. For many years, marketers used the E-A-T framework from Google’s Search Quality Rater Guidelines to demonstrate a brand’s trustworthiness in the eyes of the search engine. More recently, an extra […]