Summary Discover the key B2B content marketing trends for 2025, from AI and interactive formats to data-driven strategies. Learn how to engage modern buyers, align with sales, and boost ROI with targeted, high-impact content that converts at every stage of the funnel. The content marketing landscape has been shifting rapidly over the last 12 months […]
Summary A strong content marketing strategy remains vital in 2025 for standing out and achieving marketing goals. This guide outlines eight essential steps, key trends like AI and short-form video, and common mistakes to avoid, ensuring marketers align strategies with business goals and maximise ROI through data-driven planning and execution. Is content marketing still essential […]
THE RATE OF CHANGE IN THE MARKETING INDUSTRY IS ACCELERATING WITH EACH PASSING YEAR, AND 2025 LOOKS SET TO BE NO DIFFERENT. In an effort to find out how B2B professionals feel about the state of the sector right now, we surveyed our fellow attendees at the 2024 B2B Marketing Expo. You can read what […]
The Axonn team attended the B2B Marketing Expo recently, with the aim of connecting with those in the industry, learning everyone’s marketing predictions for 2025 and growing our network. We had representatives from all over the business – creatives, strategy and account management – but what did they learn? Tom Evans, head of creative, said: […]
We’d love to chat to you at the upcoming B2B Marketing Expo 2024. Here at Axonn we’re gearing up for the marketing event of the year and we’re looking forward to chatting to as many of you as possible. The B2B Marketing Expo 2024 will run on November 27th and 28th at the ExCel in […]
Improving your brand’s visibility in search results is a critical part of any digital marketing campaign. But there’s more than one way to do this. Understanding the various options, seeing how they relate to each other and knowing about the differences are essential first steps on the road to search marketing success. One of the […]
“In the advancing landscape of AI search, the power of your content lies in its ability to connect with real human queries.” -Shreya, Senior SEO & Analytics Executive at Axonn This report explores the concept of Search GPT, its implications for search results, and strategies businesses can implement to rank in search suggestions provided by […]
Domain authority has an impact on your website’s keyword rankings. So what is it and how can you improve yours to ensure the best SEO results? Many different factors feed into your domain authority score, creating a snapshot of the strength of your website in relation to its competitors. The higher your score, the more […]
For a long time, searching something online has been to ‘Google’ it, so what does the landmark legal ruling that the search engine giant acted as a monopoly mean for the future of SEO? Some 5.9 million Google searches are performed every minute, demonstrating just how ingrained our use of the search engine is into […]
Likes are the most visible way to see if your social media marketing is successful, but they don’t present the whole picture. There are other metrics you should be tracking that are much more useful. These metrics should be tied to your business goals and provide actionable insights to inform your marketing plans going forward. […]