In-depth Content

Digital Advertising

The benefits of LinkedIn B2B marketing working with a Facebook advertising agency

Summary Do you want to get involved in Facebook advertising but aren’t sure where to start? Here’s why you should consider partnering with an expert social media marketing agency. WHY CONSIDER SOCIAL MEDIA ADVERTISING? Social media advertising is a vital process in today’s digital marketing landscape. The Facebook platform is one of the most popular social […]

Digital Campaigns

The digital marketer’s guide to paid search management services

Summary Investing in paid search management services can lead to a range of benefits for your business, including stronger understanding of your audience and more efficient use of your budget. Read on to find out more about these services and how they can help you. There are lots of options for digital marketers to boost […]

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Social Media

How twitter advertising works in practice

Summary X – the social media site formerly known as Twitter – offers a wide range of options to advertisers, but it can be a lot to manage. So if you’re not getting the results you expect, what could you be doing differently? WHY USE TWITTER FOR MARKETING? As one of the world’s most popular social […]

Social Media

How to maximise your reach with social media content marketing

Summary Social media offers endless potential to build your brand and engage with your audience. If you’re currently falling short in this space, read on for some ideas and insights into how you might be able to improve your social media marketing. For any business, content marketing is the key to attracting, engaging with and […]

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Social Media

How social media management services can benefit your business

Summary Social media marketing presents businesses with a wide range of challenges. But working with a social media management agency helps tackle these issues and ensures you’re getting the best return on investment for these activities. THE CHALLENGES POSED BY SOCIAL MEDIA Social media can be a very rewarding area on which to focus your content […]

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Social Media

The importance of a LinkedIn strategy for B2B marketing campaigns

Summary Is LinkedIn a core part of your social media marketing activities? Make sure you’re prepared to take full advantage of the platform with a strategy that clearly outlines your campaign plans, primary goals and the methods that will help you achieve them. The proliferation of social media networks means there’s no shortage of channels […]

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Social Media

Which LinkedIn Ad Formats Are Best for Your Business?

Summary Discover what you need to know about the various ad formats available on LinkedIn, so you can plan a strategy that leads to increased brand awareness, higher levels of engagement and consistent ROI on the world’s top social media platform for professionals. LinkedIn is a powerful marketing tool for social media advertising. Using the […]

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Social Media

Create the ultimate paid social media advertising strategy

Social media has become an inescapable part of the digital marketing mix, but there’s only so far you can get with organic content ALONE. Summary Paid social media advertising can deliver powerful returns, but only if you have an effective strategy. Find out what you need to focus on to get results from your social […]

Social Media

Social media management services

Summary Social media marketing can be a complex business, but with over half the world’s population on these platforms, you can’t afford to ignore it. Here’s why teaming up with a social media management specialist can help you navigate these platforms. THE IMPORTANCE OF SOCIAL MEDIA MANAGEMENT More than half of the global population – […]

Social Media

The complete guide to LinkedIn ad specs

Summary If you’re a B2B brand looking to build awareness, develop relationships with your audience and generate leads, LinkedIn advertising could be just the ticket. Find out what you need to know about getting started with LinkedIn ads as part of your social media ad strategy and the various formats you have to choose from. […]