Summary Is LinkedIn a core part of your social media marketing activities? Make sure you’re prepared to take full advantage of the platform with a strategy that clearly outlines your campaign plans, primary goals and the methods that will help you achieve them. The proliferation of social media networks means there’s no shortage of channels […]
Summary Discover what you need to know about the various ad formats available on LinkedIn, so you can plan a strategy that leads to increased brand awareness, higher levels of engagement and consistent ROI on the world’s top social media platform for professionals. LinkedIn is a powerful marketing tool for social media advertising. Using the […]
Social media is a dominant force in the digital landscape to penetrate new markets and reach ideal customers where they’re already spending their time. Why social media marketing matters Whether you choose to focus on paid advertising (also called PPC advertising), organic social media marketing, or a combination of both – there’s plenty of scope […]
Social media has become an inescapable part of the digital marketing mix, but there’s only so far you can get with organic content ALONE. Summary Paid social media advertising can deliver powerful returns, but only if you have an effective strategy. Find out what you need to focus on to get results from your social […]
Social media can be your business’ shop window, but understanding what works best to drive engagement with your audience takes experience and know-how. The importance of social media management More than half of the global population – some 4.33 billion people – now use social media, with Facebook alone registering over three billion active users […]
Summary If you’re a B2B brand looking to build awareness, develop relationships with your audience and generate leads, LinkedIn advertising could be just the ticket. Find out what you need to know about getting started with LinkedIn ads as part of your social media ad strategy and the various formats you have to choose from. […]
Promote your brand and services with targeted social media advertising and start reaping the benefits of greater engagement with prospects and customers. Why advertise on social media Social media is a dynamic, seemingly ever-expanding space that provides countless opportunities for companies to build their brands and engage with customers. As there are more than five […]
Summary Effective use of social media is a critical part of any business’ digital marketing strategy. Find out everything you need to know about how to make the most of this in order to boost traffic, engage customers and improve your brand image. Why is social media important for business users across all sectors? No […]
Summary With so many different types of social media to choose from, how can you ensure you’re making the right calls for your business? The social media universe is expanding and growing more diverse with each passing year. While this offers unprecedented opportunities for marketing, it can also make it difficult for businesses to know […]
Summary Social media marketing is an indispensable part of any business’ digital strategy. What should professionals know before embarking on a campaign on these platforms? Find out how to get starting, where to focus your efforts and what you should be looking at the measure success. Social media is something no business can afford to […]