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Social Media

Advertising in social media

Summary Is your firm making the most of its social media advertising efforts? If not, here are some essential strategies and tools you should be using to improve your results. WHY ADVERTISE ON SOCIAL MEDIA Social media is a dynamic, seemingly ever-expanding space that provides countless opportunities for companies to build their brands and engage with […]

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A complete guide to social media for business users

Summary Effective use of social media is a critical part of any business’ digital marketing strategy. Find out everything you need to know about how to make the most of this in order to boost traffic, engage customers and improve your brand image. Why is social media important for business users across all sectors? No […]

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Social Media

Understanding different types of social media and how to use them

Summary With so many different types of social media to choose from, how can you ensure you’re making the right calls for your business? The social media universe is expanding and growing more diverse with each passing year. While this offers unprecedented opportunities for marketing, it can also make it difficult for businesses to know […]

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The marketer’s guide to social media

Summary Social media marketing is an indispensable part of any business’ digital strategy. What should professionals know before embarking on a campaign on these platforms? Find out how to get starting, where to focus your efforts and what you should be looking at the measure success. Social media is something no business can afford to […]

The content marketer’s guide to graphic design

Summary Good graphic design can be the difference between a website or content marketing campaign that stands out and one that gets lost in the crowd. What do you need to know to make this a success? You’re probably familiar with the concept of graphic design. Creating compelling visuals in order to promote your brand, […]

Why using a video marketing agency can take your digital productions to the next level

Summary Video marketing gets results. Moving images create highly engaging, emotional connections with audiences that help raise brand awareness, break down complex ideas into clear explanations and show off your core values. Actually delivering high-quality video can be difficult, especially if you don’t have much experience with filming or editing. Poorly-done work will reflect badly […]

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Key things to look for in a video marketing services partner

Summary Video is one of the best ways to take a digital marketing campaign to the next level and create a genuine connection with customers. But for smaller brands in particular, this can be hard to achieve in-house, which is why teaming up with a video marketing services provider is a great idea. Are you […]

What you need to know about video marketing in 2024

Summary Brands that invest in video marketing can enjoy a wide range of benefits, including greater brand awareness, better customer engagement and improved lead generation. But it can seem complex if you’re looking at this for the first time. Read on to learn all you need to know about the basics of this form of […]

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The complete guide to video advertising

Summary Video advertising offers a powerful platform for companies to build brand awareness and drive conversions. But what do you need to know about this form of content creation in order to see success? Introducing video advertising If you’re looking to take the next step in your digital marketing, video advertising is a great way […]

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Want to get involved with video creation? Here’s where to start

Summary Why is it important to create your own marketing videos? How do you get started, what video content types are available and what results can you expect to achieve? Read on to get answers to these questions and more. An introduction to video creation If you want to impress potential customers, video production is […]