10. PPC
Pay-per-click, or PPC, sees brands pay search engines or publishers to host their content in order to drive traffic to their own website. Businesses must make a payment every time their ad is clicked on.
11. SEO
Search engine optimisation, or SEO, is the actions that can be undertaken to optimise your website to perform well in search rankings. A strong focus on SEO should, in theory, help to improve website visibility.
12. Thought Leadership
Thought leadership relates to the ability of your business to develop a strong reputation for being an authoritative voice in your industry. This is achieved through the creation of high-quality, original content that meets the specific needs of your customers/audience.
So, there you have it…
As you can probably tell, this is by no means a definitive list of all the jargon and terms you’ll encounter, but by understanding the basics and getting to grips with the common terms in our industry, you’ll be all the wiser and better equipped to truly make the most of your content marketing efforts.