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Digital Assets

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How to make your digital content more accessible

A lot of digital content is ableist, but there are many simple techniques to employ that will make your website and social media posts more accessible to everyone. These can benefit the blind, deaf, those with colour blindness, people who suffer seizures or individuals who can’t use a mouse or touchpad. Many marketers may not […]

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In-depth Content

Why you need website copywriter services

To effectively connect with a target audience across multiple websites, you need to know how to write effective and engaging content. Why good copy matters For all the effort that marketers put into content creation, you may be surprised to know that 79 per cent of people usually don’t read web copy at all but […]

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content creation services

How content creation services can benefit your business

Content creation is the bread and butter of digital marketing and should be at the heart of your efforts to achieve your goals. Why use content marketing? When done effectively, good content can bring a wide range of benefits to your business, and can be used for  altitude of purposes, including: But like any aspect […]

Axonn Blog

5 essential steps to pick the best marketing software for you

The digital nature of our world today means we’re constantly faced with a bewildering array of technology and software options, all claiming to be the best-suited to our needs. Whenever you upgrade your phone, laptop or tablet, within two months you’ll see a new device promising to do more, work faster and weigh less than […]

Digital Assets

Graphic design agency

For your marketing to have an immediate and lasting impact on your audience, it’s essential that it has a strong visual element. Regardless of whether you’re targeting a B2B or B2C market, it’s highly likely your customer or client base will be busy and highly selective in how they spend their time online. Consequently, marketing […]

Axonn Blog

Resource restrictions? Reduce, reuse and recycle

Doing content marketing well in-house isn’t easy. Not only does it take significant expertise and planning to develop a strategy, but the execution requires a huge investment of time, expertise and effort. Then you need to assess progress, adjust your strategy and start the whole process all over again. You could be forgiven for looking […]

B2B Lead Generation


INBOUND MARKETING CAN PROVIDE YOU WITH READY-MADE, WARM LEADS TO FOLLOW UP WITH, BUT COULD YOUR SEO BE HOLDING YOU BACK FROM GETTING THE BEST RESULTS? Our guide explores the essential steps you need to take to maximise the visibility of your website in order to drive lead generation for your business.  What does this […]

Axonn Blog

Why guides and whitepapers can build trust in your brand

A good content marketing strategy relies on a variety of content, but some brands shy away from long-form examples like guides and whitepapers. While these in-depth pieces can seem daunting, they represent an unrivalled opportunity to show expertise and build trust in your brand. With a good copywriter onboard, there’s no reason why standard blog […]

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Axonn Blog

How an infographic tells a thousand words

Whether you’ve got some exciting new stats to get across to your audience or you’re trying to convey a complex issue in an engaging way, infographics should be part of your content marketing mix. Effective infographics manage to present big ideas in relatively small spaces with a combination of high-impact visuals and the written word. […]

Digital PR
Axonn Blog

How best to use webinars in your content strategy

Webinars may not be the first tool you turn to in your creative content strategy, but overlooking them could mean losing out on potential lucrative leads. The average viewing time for a webinar is 61 minutes, according to GoToWebinar, which is a long time to have your audience’s attention for. Of course, to get that […]