Brexit. Donald Trump. The government response to the Covid-19 pandemic. These are all current subjects that you’d probably only discuss with family and friends if you were ready for a heated debate, a couple of passive aggressive comments followed by that inevitable awkwardness when the Zoom goes silent as you conclude that, actually, you’re never […]
Feminism has long been used as a marketing ploy, but as consumers become more cynical in a saturated market, is there any way for a brand to get it right? Stereotyping is alive and well in the marketing messaging of 2021 – just look at the names of our deodorants. While women douse themselves in […]
Ready or not 2021 is definitely here and people all over the world are already making – and probably breaking – resolutions. Rather than joining a gym, cutting out junk food or even going vegan, why not make content marketing improvements your focus for the next 12 months? Over the past few years, we’ve seen […]
Newsletters are a popular and effective content marketing tool, but so often they embody untapped potential. They are the perfect example of an area that will a little bit of attention can drive audience engagement and new leads. So, from solid newsletter copywriting to small measures that will have a big impact, here’s how to […]
Understanding how to make the most of your content is essential if you want to promote increased brand awareness, drive leads and, ultimately, help your business to grow. Content optimisation should play a crucial role in your marketing strategy, helping to deliver improved rankings in search and ensuring your marketing activities provide the most bang […]
Many people overlook the importance of email in any digital marketing strategy and consider it a traditional tactic. But with more than four billion daily email users, a regular newsletter definitely still has a place in modern marketing. How newsletter copywriting services can benefit your business Although there are many ways to effectively reach, engage […]
Landing pages are otherwise known as destination pages, static pages or lead capture pages. They are the place a user is taken when clicking on a link in a search engine results page, marketing promotion or online ad. Landing pages represent an important part of your overall content offering and wider marketing strategy, largely because […]
Corporate communications encompass every aspect of how you plan, produce and convey the key messages that will come to define your brand. The importance of corporate communications Suffice to say, getting your corporate comms right is highly important if you want to succeed at the key stages of your journey as a company, from starting […]
For your website to rank well in search results, deliver a high-quality experience to users and ultimately turn leads into sales, it needs to be filled with great copy. Key elements of website copywriting Website copywriting is a broad term that encompasses a range of disciplines and content types. All of this needs to be […]
Business success is largely dependent on your employees and the various skills, capabilities and experience they have to offer. With a competent and adaptable workforce, you can seize new opportunities and overcome the various challenges that are likely to come your way. It’s important, therefore, to invest in your people and to ensure they’re constantly […]