Understanding how to make the most of your content is essential if you want to promote increased brand awareness, drive leads and, ultimately, help your business to grow. Content optimisation should play a crucial role in your marketing strategy, helping to deliver improved rankings in search and ensuring your marketing activities provide the most bang […]
Many people overlook the importance of email in any digital marketing strategy and consider it a traditional tactic. But with more than four billion daily email users, a regular newsletter definitely still has a place in modern marketing. How newsletter copywriting services can benefit your business Although there are many ways to effectively reach, engage […]
Landing pages are otherwise known as destination pages, static pages or lead capture pages. They are the place a user is taken when clicking on a link in a search engine results page, marketing promotion or online ad. Landing pages represent an important part of your overall content offering and wider marketing strategy, largely because […]
Corporate communications encompass every aspect of how you plan, produce and convey the key messages that will come to define your brand. The importance of corporate communications Suffice to say, getting your corporate comms right is highly important if you want to succeed at the key stages of your journey as a company, from starting […]
For your website to rank well in search results, deliver a high-quality experience to users and ultimately turn leads into sales, it needs to be filled with great copy. Key elements of website copywriting Website copywriting is a broad term that encompasses a range of disciplines and content types. All of this needs to be […]
Business success is largely dependent on your employees and the various skills, capabilities and experience they have to offer. With a competent and adaptable workforce, you can seize new opportunities and overcome the various challenges that are likely to come your way. It’s important, therefore, to invest in your people and to ensure they’re constantly […]
As marketers, it’s very easy to get confused between content optimisation and search engine optimisation (SEO), leading to many believing them to be the same thing. In reality, the two concepts are related but not quite the same. SEO is a broader term that refers to all of the techniques a marketer can use to […]
When you need to drive awareness of your brand and get your message across to the widest possible audience, digital PR is one of the most effective ways to do it. What is digital PR? Whereas conventional PR focuses on building your brand through coverage in print publications and other more traditional channels, digital PR […]
Your blog should be right at the heart of your content marketing efforts, as It’s one of your best opportunities to make consistent progress towards key goals. Making blogging a key content marketing activity If you’ve spent too long overlooking your blog and failing to take advantage of all the potential it offers, now is […]
Search engines prioritise high-quality content with strong engagement, so the more shareable and authoritative your content, the better placed you’ll be. The importance of effective SEO Good content marketing is critical to the success of any website. Content has to be informative and engaging to the reader and give potential customers a clear idea of […]