Aligning your marketing efforts to drive traffic to your online stores can have a huge impact on business performance. Why focus on ecommerce? If your business is looking for opportunities to grow, the ecommerce sector is certainly a good place to find them. The digital revolution has put ecommerce at the forefront of how people […]
If you’re proud of your products and want to showcase them to the widest possible audience, you should be thinking about product marketing campaigns. There are many advantages to be gained from product-focused campaigns. As well as increased sales and revenue, you can expect to see benefits like: Better understanding of your customers and what […]
B2B businesses thrive on leads. If you’re not able to generate fresh leads, nurture them and turn them into sales, you’ll struggle to achieve any real growth. Grow your business with lead generation It’s crucial to have a clear lead generation strategy that encompasses everything from the basics of this concept to the various methods […]
Whether you’re familiar with what inbound marketing is or not, you’ll certainly have experienced it. As consumers, we are inundated with thousands of advertising and marketing messages every day. Some are uniquely crafted and targeted to our eyes, but most are not. Inbound marketing is the process of attracting customers to your brand, by providing […]
The world of marketing is a noisy place. It is – and always has been – a melting pot of innovation and perpetual reinvention. This isn’t a surprise. Marketing attracts the go-getters, the creatives and the doers. The movers and the shakers. Add to this the intersection with digital and marketers’ intrinsic interest in bandwagons, […]
Does anyone genuinely still believe that B2B marketing is the less glamorous, frumpy and unsexy cousin of B2C marketing? After all, what is sexier than playing the long game … teasing and wooing over a period of time, building desire through a meandering purchase journey full of ups and downs, and “maybe one day”… OK, […]