As we start 2024, it’s very easy to be drawn into all of the new year; new you rhetoric. Yet in the world of digital marketing it’s important to build on previous successes and not begin everything afresh. Solid content marketing strategies take time to develop. All the information you gathered in 2023 about what […]
Keeping your brand relevant means constantly updating its online presence. Posting blogs and articles on your website and rich content to social media is a good place to start, but cohesive marketing is needed to make such activity much more strategic. A digital campaign is more than just a collection of online posts. It requires […]
Summary Few things help your brand stand out online as much as video. Here’s how you can quickly reach new customers and grab their attention with the help of an expert video marketing agency. MAKING AN IMPRESSION WITH VIDEO Doing this right is another matter. While anyone can pull out their iPhone and hit record […]
Bringing a marketing agency consultancy on board is the next step in your marketing journey. It’ll make sure you’re up to date on the best practices and have all the knowledge, tools and technologies for success at your fingertips. Every business is at a different stage of its digital marketing life, so you can expect […]
Summary Digital marketing is a complex business, which is why so many firms turn to agency partners to help with these activities. But what do you need to know to make sure you’re choosing the right provider for your brand? When it comes to digital marketing, you can decide to manage it in-house, outsource to an agency or […]
So, your latest Google Analytics report brought back a few home truths about your content strategy. Maybe your conversion rates aren’t as high as you would like them to be, or an unacceptable proportion of users are failing to engage with your website and leaving shortly after arriving. With so many different factors affecting website […]
When it comes to choosing the best marketing agency for your business you should be as selective as possible. Working with an agency that doesn’t share your values or that you simply don’t get along with can be a huge waste of valuable time and resources. It’s essential to know what to look for and […]
Planning and launching a digital marketing campaign is an ambitious, often challenging undertaking that requires a lot of careful thought and research. There’s a lot of noise and activity in the digital space, which you’ll need to cut through if you want to connect with your target audience and gain some tangible returns from your […]
Launch campaigns can be daunting. You only get one chance to make a first impression and there are so many different directions you could go in, making it seemingly impossible to settle on a final idea. The most important thing to do is give your team the time to explore a number of launch campaign […]
We might not be quite at the end of 2020, but what the last three months can bring that the preceding nine haven’t is too much for anyone to get their head around. So, with all the distractions that have been thrown our way, you may have failed to notice the biggest trends in marketing […]