So, your latest Google Analytics report brought back a few home truths about your content strategy. Maybe your conversion rates aren’t as high as you would like them to be, or an unacceptable proportion of users are failing to engage with your website and leaving shortly after arriving. With so many different factors affecting website […]
When it comes to choosing the best marketing agency for your business you should be as selective as possible. Working with an agency that doesn’t share your values or that you simply don’t get along with can be a huge waste of valuable time and resources. It’s essential to know what to look for and […]
Planning and launching a digital marketing campaign is an ambitious, often challenging undertaking that requires a lot of careful thought and research. There’s a lot of noise and activity in the digital space, which you’ll need to cut through if you want to connect with your target audience and gain some tangible returns from your […]
Launch campaigns can be daunting. You only get one chance to make a first impression and there are so many different directions you could go in, making it seemingly impossible to settle on a final idea. The most important thing to do is give your team the time to explore a number of launch campaign […]
We might not be quite at the end of 2020, but what the last three months can bring that the preceding nine haven’t is too much for anyone to get their head around. So, with all the distractions that have been thrown our way, you may have failed to notice the biggest trends in marketing […]
No matter the goal of an email marketing campaign, it’s important to follow best practices when communicating with prospects and customers. The importance of email marketing Whether the goal of your campaign is to generate leads, boost brand loyalty or increase brand awareness, email remains an essential channel for reaching out to prospects and turning […]
The launch of your business or product is an exciting time. This presents a unique opportunity where a successful campaign can set you up for the future, but there is always a risk associated with a launch. Your marketing efforts for new goods and services all start from the launch. So, as the first phase […]
Building brand awareness is crucial for business’ growth and long-term success, but you need to do it in a targeted fashion to achieve the best results. Why brand awareness matters Building and maintaining brand awareness is a crucial goal for most marketers. If you can achieve it, the job of communicating the unique benefits of […]
Aligning your marketing efforts to drive traffic to your online stores can have a huge impact on business performance. Why focus on ecommerce? If your business is looking for opportunities to grow, the ecommerce sector is certainly a good place to find them. The digital revolution has put ecommerce at the forefront of how people […]
If you’re proud of your products and want to showcase them to the widest possible audience, you should be thinking about product marketing campaigns. There are many advantages to be gained from product-focused campaigns. As well as increased sales and revenue, you can expect to see benefits like: Better understanding of your customers and what […]