Bringing a marketing agency consultancy on board is the next step in your marketing journey. It’ll make sure you’re up to date on the best practices and have all the knowledge, tools and technologies for success at your fingertips. Every business is at a different stage of its digital marketing life, so you can expect […]
Summary Digital marketing is a complex business, which is why so many firms turn to agency partners to help with these activities. But what do you need to know to make sure you’re choosing the right provider for your brand? When it comes to digital marketing, you can decide to manage it in-house, outsource to an agency or […]
So, your latest Google Analytics report brought back a few home truths about your content strategy. Maybe your conversion rates aren’t as high as you would like them to be, or an unacceptable proportion of users are failing to engage with your website and leaving shortly after arriving. With so many different factors affecting website […]
When it comes to choosing the best marketing agency for your business you should be as selective as possible. Working with an agency that doesn’t share your values or that you simply don’t get along with can be a huge waste of valuable time and resources. It’s essential to know what to look for and […]
Planning and launching a digital marketing campaign is an ambitious, often challenging undertaking that requires a lot of careful thought and research. There’s a lot of noise and activity in the digital space, which you’ll need to cut through if you want to connect with your target audience and gain some tangible returns from your […]
Launch campaigns can be daunting. You only get one chance to make a first impression and there are so many different directions you could go in, making it seemingly impossible to settle on a final idea. The most important thing to do is give your team the time to explore a number of launch campaign […]
We might not be quite at the end of 2020, but what the last three months can bring that the preceding nine haven’t is too much for anyone to get their head around. So, with all the distractions that have been thrown our way, you may have failed to notice the biggest trends in marketing […]
No matter the goal of an email marketing campaign, it’s important to follow best practices when communicating with prospects and customers. The importance of email marketing Whether the goal of your campaign is to generate leads, boost brand loyalty or increase brand awareness, email remains an essential channel for reaching out to prospects and turning […]
The launch of your business or product is an exciting time. This presents a unique opportunity where a successful campaign can set you up for the future, but there is always a risk associated with a launch. Your marketing efforts for new goods and services all start from the launch. So, as the first phase […]
Building brand awareness is crucial for business’ growth and long-term success, but you need to do it in a targeted fashion to achieve the best results. Why brand awareness matters Building and maintaining brand awareness is a crucial goal for most marketers. If you can achieve it, the job of communicating the unique benefits of […]