Marketing teams collect vast amounts of performance data. Campaign metrics, conversion rates, revenue attribution and engagement statistics are all constantly available through analytics tools and dashboards. However, how that data is communicated is as important as the data itself. Effective KPI reporting ensures performance numbers are presented as insights that guide decisions, demonstrate value and […]
To run a successful marketing campaign, teams rely on data to track performance and optimise strategy. From website traffic, paid media performance, pipeline contribution to revenue attribution, these metrics are essential for a campaign’s success. However, simply having access to data does not guarantee clarity. Without a clear structure, metrics quickly become cluttered collections of […]
Marketing teams have more access to live data than ever before. Campaign performance can be tracked in real time, with dashboards updating constantly as users interact with ads, content and emails. However, checking performance too frequently can clutter reports and confuse stakeholders. The key is understanding when real-time monitoring adds value and when a more […]
Summary As marketing grows more complex, agencies often deliver stronger ROI than in-house teams through cost efficiency, full-stack expertise, faster execution and scalable support. While hybrid models can work best, partnering with an agency helps businesses drive measurable growth without expanding headcount or sacrificing performance. For growing businesses, deciding how to structure marketing is one […]
Summary A strong AI strategy is business-led, outcome-driven and built for scale. Key takeaways include starting with clear objectives, prioritising high-impact use cases, investing in data and skills, and embedding governance early. Done well, AI moves from experimentation to measurable value across operations, marketing, sales and customer experience. Building an AI strategy for your business […]
Summary AI visibility is about being referenced inside AI-generated answers, not just ranking in search results. As AI tools increasingly shape discovery, brands must optimise content for clarity, authority and relevance so AI systems can understand, trust and surface it. AI is rapidly changing how people find information. Users are increasingly asking AI-powered tools to […]
Summary Attribution modelling should be a top priority for B2B marketers. In this article, Axonn’s Head of Strategy Dan Cartwright and Strategy Team Lead Ronil Mutha explore: If you want to improve your lead generation, it’s vital to be aware where your traffic is coming from. Understanding how people find your business and the route […]
As third-party cookies are phased out, we ask what techniques are available to fuel targeted data-led marketing. The best digital marketing is tailored to individual users’ preferences, but for years, this has relied on the use of third-party cookies. As the internet has aged, its audience has become more savvy and less inclined to give […]
Michelin is making a move that could result in the biggest shake up of hotel marketing in recent times. Known as the authority on where to eat, Michelin has unveiled its new rating system and this time it will be applied to hotels. For years, there has been a certain amount of ambiguity about what […]
Summary Investing in paid search management services can lead to a range of benefits for your business, including stronger understanding of your audience and more efficient use of your budget. Read on to find out more about these services and how they can help you. There are lots of options for digital marketers to boost […]