Display advertising is one of the simplest and most direct forms of digital advertising. It’s also one of the oldest, with the first ever display ad appearing online all the way back in October 1994.
It involves paying to have your marketing content – such as an image or a video – featured on a third-party website, in the hope that it will be seen by as many visitors to the site as possible.
Display advertising is a fairly broad term that encompasses a few different ways to showcase your brand online. The three main methods are:
- Site placement advertising: The advertiser selects a particular website where they would like to run their display ads.
- Contextual advertising: Ads are placed on websites that are relevant to the product or service on offer – an ad for mountain bike accessories on a site dedicated to outdoor sports, for example.
- Remarketing: Display ads are targeted at users who have previously visited the advertiser’s website but left without purchasing or taking the desired action.
Display ads have been around for a long time, so brands should always be looking for fresh strategies and methods in this space to gain maximum benefit from it.
If you get it right, this approach to online advertising can deliver results including a big boost in your brand profile and visibility.
Like many forms of marketing, display ads depend on the right combination of words and visual elements to succeed.
Axonn has extensive experience providing marketing copy and visual materials to clients in a range of industries.
If you would like to learn more about our services and how they can help you succeed in the digital advertising space, contact us today.