Google Ads is the internet search giant’s online advertising system, which works by allowing you to bid on keywords your customers will be using in their search queries.
When someone searches for a term you’ve paid to rank for, a clickable ad directing users to your website will appear at the top of the results. Every time someone clicks on one of your ads, you pay an agreed amount to Google, which is why this type of advertising is called pay-per-click.
The details of your ad setup – such as how much you can expect to pay for each click you receive – will depend on various factors, such as the keywords you’re focusing on and how many other brands are bidding on them.
While the effectiveness of Google Ads is also specific to each business and depends on a range of variables, many advertisers find that it’s a good way to boost their search visibility and attract more traffic to their website.
There are some positive steps you can take to increase your likelihood of success with this approach, such as:
- Having a detailed, well-informed idea of the audience you’re targeting
- Conducting keyword research to find the terms that are most likely to deliver results, without blowing your budget
- Taking the time to write high-quality, engaging ad copy that will jump out at customers and draw them to your site
Working with an experienced marketing partner is also a good idea if you want to optimise your Google Ads strategy and get strong results from this channel.
Axonn can provide the technical advice and creative abilities you need to succeed.