Livestream Video Production

Livestream events can be entertaining, fun and a real hook for your audience. Embrace the latest video production techniques to create high-quality content.

The evolution and expansion of video within the content marketing sector has given rise to new formats and possibilities for brands. One of the most exciting areas is livestream video production, which provides opportunities to connect with your audience in real time.

Everything from company updates, product or service explanations to Q&As can all be delivered via livestream, giving you the perfect way to interact with your target audience and build trust in your business.

Reap the benefits of livestream video

This is a great way to strengthen relationships with your customers and create a sense of openness, transparency and straightforward communication. Other benefits of livestreaming include:

  • Growing your audience beyond the traditional channels where you might engage them.
  • Keeping costs low, as you can address large numbers of people at the same time.
  • Showing the human side behind a brand, whether it is a CEO, spokesperson or customer service representative.
  • Building a community in which customers feel they were part of a specific event.
  • Recording and repurposing the livestream on other platforms gives your content a longer shelf life.

Make livestreaming work for you

Here are some of the ways this format can be used:

  • A live Q&A or conversation with your audience, where people can ask questions and raise points that could give rise to interesting conversations. This is a good way to learn more about how your customers are feeling and how you can deliver a more helpful product or service.
  • Customer support sessions, with a specific focus on helping people address problems they have encountered.
  • Live product launches, which can prove highly effective if you want to boost interest in a new offering and showcase its most exciting features.
  • Interviews with influencers or well-known figures from your sector who can provide valuable insights or entertainment to your customers.

If you’re keen to start making the most of the enormous potential of video content, there are all sorts of ways to incorporate livestreaming into your marketing mix.

Technical support from Axonn

Video can seem like a complicated medium to master and the last thing you would want is for something to go wrong during a livestream. Let the professionals take care of all the technical elements while you focus on delivering high-quality content to your audience.

There are lots of little tips and tricks that make all the difference when it comes to livestream video. Employing these will ensure you come off looking professional and prepared, so make sure you’re in the know.