Livestream Video Production
The evolution and expansion of video within the content marketing sector has given rise to a range of new formats and possibilities for brands. One of the most exciting areas is live stream video production, which provides opportunities to connect with your audience in real time.
This is a great way to strengthen relationships with your customers and create a sense of openness, transparency and straightforward communication.
Many high-profile brands have achieved good results from live streaming, including Experian, Nestle, Nissan and Royal Caribbean.
Here are some of the ways this format can be used:
- A live Q&A or conversation with your audience, where people can ask questions and raise points that could give rise to interesting conversations. This is a good way to learn more about how your customers are feeling and how you can deliver a more helpful product or service.
- Customer support sessions, with a specific focus on helping people address problems they have encountered.
- Live product launches, which can prove highly effective if you want to boost interest in a new offering and showcase its most exciting features.
- Interviews with influencers or well-known figures from your sector who can provide valuable insights or entertainment to your customers.
If you’re keen to start making the most of the enormous potential of video content, there are all sorts of ways to incorporate live streaming into your marketing mix.
Questions about how this format works and how it can be combined with the other elements of your strategy?
Contact Axonn and we can help you answer them.